- Water Bank X Bad Blue Limited Edition set to launch to commemorate product release

Laneige, a functional beauty brand offering new beauty experiences, introduces a renewed lineup of three representative products from their best-selling Water Bank line.

The newly launched Laneige Water Bank Cream series incorporates three products with upgraded ingredients compared to its previous versions. These products aim to address various skin concerns and types while strengthening the skin barrier and providing deep hydration.

▲ 'Water Bank Gel Cream' contains betaine and mint leaf extract, soothing the skin barrier and balancing skin moisture levels. ▲ 'Water Bank Moisture Cream' incorporates a peptapanthenol complex, fortifying the skin's moisture barrier to promote a healthy glow and elasticity. ▲ 'Water Bank Intensive Cream,' with omega peptides, forms a robust moisture film on the skin, protecting the skin barrier and alleviating temporary redness caused by external stimuli. Laneige intends to offer personalized products tailored to customers with this renewal through core skin barrier reinforcement ingredients and further strengthen its leadership in the global moisturizing skincare category.

To celebrate the launch of the new 'Water Bank Intensive Cream,' Laneige presents a collaboration with the next-generation character lifestyle brand, 'Bad Blue.' A limited-edition collaboration set, interpreting the strength of Water Bank Cream's product power as a "padded jacket that protects the skin from extreme cold," is available at Olive Young stores, along with a Bad Blue doll keychain giveaway event. Various contents related to the renewed Water Bank Cream can be explored through Laneige's official social media accounts, along with diverse product promotions starting with Olive Young.

Meanwhile, 'Water Bank Blue Hyaluronic Cream,' Laneige's representative bestseller, has accumulated a total domestic and international sales volume of 17 million units since its launch in 2007. Since its renewal in March 2022, it has been selling at a rate of five units per minute. The Water Bank Cream rapidly absorbs into deep layers of the skin, improving damaged skin barriers and providing non-sticky moisturization, earning significant love from global customers.