Creating their own virtual influencer gives brands the ability to craft a narrative and revisit the story over time. A branded creator can become a permanent part of a brand's DNA without the hurdles of illness or travel restrictions

4. Ensure diversity is a key priority

Virtual talent must be inclusive, and the narratives and storylines created around these virtual stars must stem from a place of authenticity. Campaigns with virtual talent should be treated with the same care as a campaign with a human star