The harmony between tradition and the contemporary and the symbiotic relationship between Korean aesthetics and global sensibilities defines the beauty Sulwhasoo aspires to. Ultimate S captures this spirit, embodying the brand’s mission of contemporarily inheriting the legacy of the past, striving to elevate cosmetics beyond mere products to art forms.

The design of Ultimate S mimics the hue and texture of porcelain, with a surface resembling the luminance of glaze. The intricate details near the ceramic mouth and the sculpted lines capturing light and shadow all recreate the beauty of the moon jar. Drawing inspiration from the moon jar’s production method of joining two hemispheres to create a complete form, the design ensures a perfect seal, enabling prolonged cosmetic use. The vessel’s shape, reminiscent of meticulously crafted ceramics, offers a comforting grasp, embedding warmth and deep consideration.

Superfluous elements have been eschewed from the surface for an elegance steeped in simplicity and serenity. The Sulwhasoo logo is delicately carved, whispering its presence. Even the seemingly minor sealing tape carries the imprint of clay traces from a potter’s wheel, integrating the symbolic ‘S’ shape of Sulwhasoo, or the Ultimate S.

Lastly, akin to potters leaving their unique mark on the base of their ceramics, the metallic decoration on the bottom of the container is engraved with a promise of art and innovation – a testament to the brand’s commitment and optimism, culminating in profound artistry.

Sulwhasoo stands as a hallmark beauty brand of South Korea, resolutely dedicated to our distinct cultural arts’ innova-tive perpetuation and evolution. Through initiatives of the Sulwha Cultural Exhibition and the partnership with the Met-ropolitan Museum of Art in New York, we’ve championed the preservation of cultural heritage. Consistently, we’ve supported artists whose work is anchored in tradition, playing the part of an artistic patron in disseminating our inher-ent beauty to the world.

Encapsulating this commitment to the preservation and reinterpretation of Korean art and cultural heritage, Sulwhasoo introduces to its high-end skincare line a design that resonates with the beauty of the moon jar in white porcelain – a piece emblematic of our art and the starting point of our brand’s design. We aspire for the moon jar’s esteemed posi-tion and intrinsic beauty to permeate everyday lives and be more universally acknowledged. Beyond merely facilitating a tangible connection to valuable art in everyday life, Sulwhasoo’s endeavors, as messengers bridging epochs and gen-erations in cultural arts, hope to forge a sustainable culture for the future.