The Year of the Ox 2021 has begun. In the morning of Monday, January 4, Amorepacific Group held an ‘untact’ New Year’s kick-off meeting via live broadcast online. During the meeting, the company’s 2021 management policy ‘Winning Together’ was declared, demonstrating its commitment toward overcoming the crisis.

In his New Year’s message video at the meeting, Chairman & CEO Suh Kyung-bae said, “The time requires us to make a shift in perspective of customers and changes in distribution” and emphasized “we must return to our ‘customer-centric’ value and accurately understand and reflect the changes in our customers.”

Under the management policy of ‘Winning Together’ this year, the group plans to implement its three core strategies of ‘strong brand’, ‘digital transformation’ and ‘innovating business fundamentals’. On this, Chairman & CEO Suh Kyung-bae said, “we must remember that seeing before anyone else, starting before anyone else, and succeeding before anyone else is how we win the hearts of our customers and move forward in any environment.”

Chairman & CEO Suh continued, “we will be able to take today’s circumstances as a foundation for success if we prepare for the post-COVID-19 world” and delivered his determination saying, “we will provide opportunities to help members of the group grow into promising talents of today and we are determined in creating a path for members to grow feeling joy and sense of achievement at work.” He then demonstrated commitment saying, “we will begin our journey of building a higher level of business ecosystem where our growth leads to the growth of customers, stakeholders, and society.”

We hope to build a year of ‘Winning Together’ by pioneering a new future through the forward-looking challenging spirit of ‘Asian Beauty Creator’ and the positive courage of ‘Team AMORE’.