EP17. A Leader in Communication
Communications Division Sangho Lee
Hello, I'm Sangho Lee, head of the Communications Division at Amorepacific, which includes the PR Division and Sustainability Center. The Communications Division is crucial in communicating with various stakeholders to convey our corporate philosophy and activities while managing crises to build and maintain the company's reputation. As the leader of this team, I strive to facilitate balanced communication through empathy-based objective thinking to achieve more favorable results. Today, I'd like to share my daily routines, work life, and the values I hold dear.
What's My 'Real' Hashtag?
#Communication
For me, communication is the most essential value. We can build authentic relationships by listening to and empathizing with people from diverse backgrounds and perspectives, growing together as we move forward. That's why I, Sangho Lee, chose #Communication as My Real Hashtag. Let me tell you about the essential elements that play important roles in my daily life and work, where I consider active listening and empathy to be core values.
First, #News is my reliable companion that helps me maintain a balanced perspective in work and daily life. #Smartphone is crucial for real-time communication with stakeholders both domestic and international. #AcornTree is also an indispensable part of my life—it gave me the endearing nickname 'Acorn Dad' and deepened my bond with team members. The highlight would be my #Pouch, which contains all the essential items I need for my work and life, befitting my role as Executive Vice President of a beauty company.
24 Hours is Not Enough #News
The first thing I do when starting my day is check the #News. I thoroughly read newspapers from various media outlets while having my morning coffee or check domestic and international issues through news on TV or my smartphone. This effort to maintain a balanced perspective through diverse media sources is tremendously helpful for my work. This routine lets me quickly grasp various external opinions and issues regarding corporate activities, which helps me to develop strategies based on them.
The Symbol of Communication #Smartphone
My #Smartphone is more than just a means of communication. It's an extension of myself, enabling real-time communication with internal and external stakeholders and global subsidiaries. Most of the numerous video conferences and calls that inevitably accompany decision-making processes are conducted through the smartphone in my hand. Since it enables communication anywhere, it's the most critical tool in my work. The smartphone is also a means of accessing necessary information while serving as a communication tool. I can check meetings, emails, messages, and news on my phone during transit.
Acorn Dad's #Acorn Tree
Growing up in the countryside and being close to nature significantly impacted my life. This naturally led to my connection with the acorn tree. My journey with growing acorn seedlings began with the company's 'Watering Acorns' event. It was a foundation activity where we planted acorn seeds in planters made from fallen trees and donated them to places in need. What started as a mere hobby evolved into something more when I added acorn watering schedules to the company's shared calendar. Before I knew it, everyone started calling me #Acorn Dad. This acorn tree has helped deepen the bond between me and members. Moreover, though it may seem like a small action, I find incredible meaning in how these efforts can positively impact a sustainable future. I want to continue contributing to society with this mindset.
Beauty Company Executive VP's #Pouch
Having spent many years at a beauty company and serving as Executive Vice President, my #Pouch means more than just a collection of personal items. It symbolizes Sangho Lee as an Amorepacific leader and a small world containing only the essential items needed for my work and life. The beauty products in this considerable pouch help make my days more beautiful and guide me in a better direction.
[Sangho Lee's PICKS]
Sulwhasoo UV Defense Protector: Perfect for outdoor activities as it's non-sticky and great for frequent reapplication
HERA UV Protector Tone-up Sun Cream: A sun cream with a tone-up function that brightens the skin
B.READY Blue Cushion: A cushion product that instantly brightens your complexion with a light touch, perfect for important meetings
primera Retinol Volume Lip Serum: A lip product that instantly provides smoothness and hydration
AESTURA ATOBARRIER 365 Body Cream & ILLIYOON Ceramide Ato Lotion: Gentle and moisturizing everyday lotion and cream that's mild enough to share with children
B.READY Airy Hair Paste: An easy-to-apply hair product that provides strong hold without requiring special techniques
Longtake Sandalwood Eau de Parfum: A perfume with soft, subtle woody notes that last long
Sangho Lee’s Recruitment Tip
Communication work isn't limited to a single field—it requires interest and knowledge in various areas. Legal expertise and interest in diverse fields have been tremendously helpful in the Communications Division. This is because objective thinking is crucial in identifying and solving corporate issues. Communication is more than just conveying information; it's about building relationships and trust. This requires thinking from others' perspectives and listening attentively to their voices. If you develop the ability to grow consistently through relationships with people, you can achieve good results in the communication field. I recommend creating a habit of listening to others' opinions and understanding their thoughts.
‘My Hashtag’ introduces essential items that represent the members of Amorepacific, who create beauty every day. Through these items, we explore their thoughts on work and how they cultivate beauty in their lives. Meet the beauty that Amorepacific members carry within them.
Directing KAYA MEDIA
Planning Amorepacific Communications Team
Like
0Recommend
0Thumbs up
0Supporting
0Want follow-up article
0