What’s My ‘Real’ Hashtag?
#OneYearAgedAESTURA

AESTURA is a brand I’ve used and cherished for a really long time. I’ve had sensitive skin since I was young, so I’ve tried various dermatological products over the years. Among them, AESTURA’s Atobarrier Cream was the product that soothed my skin the best.

As I built trust and affection for the brand, I found myself wanting to create and promote products that would genuinely help people who face the same concerns I do. Now that I’m working for a brand I loved as a consumer, I’m carefully beginning the process of helping shape the brand’s future as a planner.

Currently, I’m participating in work related to the brand’s global expansion at the AESTURA BM team. As befits a new employee, I’m continuing my learning journey by participating in various tasks, including capacity development, after reviewing market conditions and related regulations for target countries, as well as training local team members.

That’s why I chose #One Year Aged AESTURA as my real hashtag. It reflects my current maturation within the AESTURA brand. Today, I want to share the detailed reasons behind this hashtag through four keywords that hold significant meaning in my work and life: #AESTURA, where my experience as a genuine user is evolving into a planner’s perspective; #Sticky Notes, the growth tool that helps me develop through documentation; #Snack Vending Machine, a space for brief but powerful rest; and #Home Bar, which allows me end each day with my sensibility. Let me now share the stories behind each of them.

The Omniscient User Perspective #AESTURA

I majored in chemistry in college with the dream of becoming someone who creates cosmetics, but as I studied, I realized what I wanted to do was ‘cosmetics marketing.’ I was more interested in how people react to specific products, why they’re drawn to them, and how to convey those feelings persuasively than in research itself.

Personally, since I suffer from dermatitis, I’ve tried various dermatological products, and #AESTURA Atobarrier Cream was the product that worked best for my skin. My experience using this product for over seven years naturally led to my current role as a planner.

Now, working as an AESTURA BM, I’m thinking about what products would help people with similar concerns to mine, and how to reach their hearts as well. I’m constantly challenging myself and finding answers by researching papers and trying products from other brands directly. Being able to work hands-on with a brand I loved and products I cherished is still an exciting experience.

Survival Recipe #Sticky Notes

Before joining Amorepacific this January, I had the opportunity to work at Amorepacific as a recruitment-track intern. The process of preparing for the team presentation mission during the final week of my internship remains a vivid memory. I pulled several all-nighters while endlessly revising materials to reflect my mentor’s feedback. I probably used over a hundred #Sticky Notes during that time. Looking back, I think the content I wrote on those sticky notes is what brought me to where I am today. While refining my logic and organizing my sentences to explain ‘why I’m the right person for this job,’ I found myself becoming much more organized. Since then, whenever I need to organize my thoughts or structure my ideas, I still find myself reaching for sticky notes.

My Hidden Spot #Snack Vending Machine

Everything felt unfamiliar during my early days at the company. The tension before entering meetings was so intense that I had to bring cheongsimhwan (anxiety relief pills) every time. During those moments, my little refuge was the #Snack Vending Machine corner. It’s surprisingly quiet there, with not many people around. When I buy a small snack and zone out for a moment, the tension melts away, and I gain the energy to get back to work.

I’ve become somewhat accustomed to the company and the work now, but I still need time to center myself before taking on new challenges. Even now, I still seek out the snack vending machine during those times. It’s like a short but meaningful comma in my day.

My Own Rhythm #Home Bar

My personal routine for ending each day is taking time to sit at my #Home Bar after coming home from work. This quiet time of choosing a glass, playing music, and preparing a whiskey is a crucial moment that separates me from the busy day and concludes the day’s rhythm.

I love whiskey. I became interested in whiskey through my experience working in whiskey-related marketing before joining Amorepacific. As I learned about the spirits industry, I came to think of alcohol as more than just a beverage—it’s a culture that contains people’s tastes and experiences. I naturally became interested in the various flavors and aromas of different spirits, and even the atmosphere of spaces, and now my home bar feels like my own ‘approach to planning.’

The most important criteria I consider when furnishing the space are ‘rationality’ and ‘balance.’ I aim for a composition that reflects my taste without being excessive, and above all, one that provides gentle satisfaction to daily life. Rather than being unnecessarily ostentatious, I prefer a way of quietly discovering what I like while maintaining my temperature. I think this sensibility and flow resemble my attitude toward work as well.

Jonghyeon Choi’s Recruitment Tip

Since AESTURA is a dermatological brand, I think an interest in skin and cosmetic ingredients, along with logical thinking skills, are essential capabilities. Specific evidence and understanding are also required in product design and message planning. I also emphasized being a ‘chemistry major’ during my interview, and this worked in my favor.

I joined through the recruitment-track internship program. Anyone can apply for this program, but many people are unfamiliar with the process, so I’d like to introduce it through this opportunity.
The recruitment-track internship begins with document screening, followed by AI interviews and aptitude tests. After passing the first interview, you will participate in an approximately one-month internship. This internship isn’t just an experience—it has the character of a practical evaluation where you belong to an actual team and perform assignments. After the internship ends, a Culture Fit Interview is conducted to evaluate how well candidates align with the organization’s culture, values, and working methods, followed by an executive interview. You must pass both stages to secure final employment.

Since self-introduction is essential for this program, I believe it’s crucial to share your own story authentically. I connected my interest in cosmetics marketing with my major and previous work experience, and this flow seemed to continue naturally during the interview.

BM work involves many complex tasks, but for new employees, I think disposition matters more than experience. If you can clearly demonstrate meticulousness, sincerity, and affection for the brand, I believe it will definitely lead to good results.