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New Beauty Commentary
The Values We Preserve as Ourselves: Sulwhasoo, HANYUL, and HERA
By Oh Ha-na, Park Da-som, and Jeong Ji-eun
Creative Story
AP Rebranding Design
APEX OF SKINCARE TO UNVEIL BEAUTY BEYOND
Press
HERA, Renews Contract with Jennie for 6 Consecutive Years
Exploring New Beauty
Because You Can’t Just Flee from Mondays
Creative Story
ODYSSEY Design Stories
Part 1. ODYSSEY Classic Design Renewal
Less Plastic
Amorepacific launches free container pickup service
Korea JoongAng Daily
Press
IOPE Receives Accolades at the 25th Korea Brand Awards
Trend Report
2023 End-of-Year Amorepacific Beauty Trend Summary 2
100 Hangang-daero
Park Young-jin, the Pioneer of Korean Bagels and Founder of FourB
‘FourB,’ Park Young-jin, founder
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HERITAGE
Meet the visionaries behind our 100-year-old beauty HERITAGE
Heritage
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Inspire and resonate with beauty, enriching your life and the world around us.
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Action
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NEW BEAUTY
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ESG
Explore the values that Amorepacific aims to uphold together.
Together
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