- Building distinctive brand value for IOPE through continuous innovation in research technology
- Securing a position as a leading high-performance anti-aging brand and receiving recognition at the Korea Brand Awards

IOPE, a high-performance skincare brand known to bring visible changes to the skin, has been awarded the Participation Prize (The Institute for Industrial Policy Studies Chairman Award) at the 25th Korea Brand Awards.

Organized by the Ministry of Trade, Industry and Energy and hosted by the Institute for Industrial Policy Studies, ‘The Korea Brand Awards’ is the only brand-related government award in South Korea that honors outstanding organizations contributing to the development of national economy by fostering excellent brands.

IOPE stood out as the only cosmetics brand nominated this year and was granted the Chairman Award from the Institute for Industrial Policy Studies, named as Participation Award. The brand's distinctive approach to its products with a focus on anti-aging, and its efforts to provide new customer experiences through continuous brand value enhancement activities and effective marketing were highly praised by the organizers.

IOPE presents highly effective skincare solutions, utilizing the research and technology of IOPE Lab experts, delivering visible skin changes to customers who actively seek anti-aging care. It pioneered the launch of retinol functional cosmetics in South Korea and has continued to lead the anti-aging market by consistently discovering innovative high-performance products.

The flagship product of IOPE, the 'Retinol Super Bounce Serum,' which encapsulates the essence of the brand’s anti-aging expertise, provides densely elastic skin in just seven days. Launched in April this year, it has gained significant popularity among customers. Developed through 11 evolutions since its initial release in 1997, its core ingredient, 'Retinol 4X Multi-Tune™,' designed with four types of retinol and retinoids, offers powerful elasticity effects on the skin upon usage.

Jung Hyejin, Executive Director of Amorepacific's Prestige Brand Division, commented, "This award is a testament to IOPE, which has popularized functional cosmetics in the domestic market, evolving into a more appealing brand by maximizing brand value and continuously striving with a customer-centric mindset," and further added that "Moving forward, IOPE will continue to lead the value and vision of a high-performance anti-aging brand by providing customers with experiences of visible skin changes."