Hello, I’m illustrator yool_mooooo. Through imagination, I aim to offer an experience of stepping away from daily life and immersing yourself in new worlds. With that intention, I’ve built my own universe centered on animals living in Korean-style fantasy worlds, which I express through my illustrations.

This piece captures the animal friends from my universe visiting the tea fields of ‘OSULLOC,’ Amorepacific’s signature brand, to enjoy winter. OSULLOC’s dedication and heritage—from its beginnings in 1979 on Jeju Island where only stones and wind existed, to crafting the finest teas and continuing to shape tea culture today—gave me tremendous inspiration.

I felt the winter landscape of OSULLOC, with its rich history, would pair beautifully with my animal characters rooted in Korean elements, so I built the story around them. A key aspect of this work is how it harmoniously blends East and West, combining Christmas, which symbolizes December, with a distinctly Korean atmosphere.

I create with the hope that people can step away from busy daily life, slip into a new world, and rest there even briefly. I want viewers to feel through my work that small moments of rest, even amid hectic days, are ultimately the most important moments for ‘ourselves.’

I hope they imagine ‘Who would I be?’ in the alternate world within my illustrations. I think the beauty lies in taking time to consider what you’d look like in that world, what your own unique texture, rhythm, and direction might be. I hope viewers experience through my work those moments of contemplation where they look inward at themselves.

In modern society, it’s easy to feel that ‘ourselves’ through others’ eyes matters more, but I deeply resonated with how Amorepacific encourages everyone to discover and create their own beauty. I also believe everyone can shine more brightly through the process of finding themselves in their own way.

I love French philosopher Jean-Paul Sartre’s line: “Life is C (Choice) between B (Birth) and D (Death).” But I view that C not just as Choice, but as Course—the journey itself. For me, beauty true to myself is the entire process of contemplating what makes me happy when doing something and finding my way back to myself.

When facing new experiences or everyday events, I ask myself before bed, ‘What would I have done?’ Looking inward through that process lets me see the gap between who I am now and who I want to become. I think the effort to close that gap is also part of the process of creating my own beauty.

It’s an honor to share my universe through AMOREPACIFIC STORIES. I feel my work naturally aligns with Amorepacific’s philosophy, making this a meaningful collaboration.

Everyone has their own pace. Please enjoy the process of finding what you love and what makes you happy. And I hope you discover beauty within that journey.