Please introduce yourself.
Hello. I am Giovanni Valentini, and I joined Amorepacific in June 2024 as the Head of North America Regional Headquarters (RHQ). I have built my career in the global beauty industry, particularly in Europe and the United States, leading various beauty brands at the L'Oréal Group and Unilever. As an Italian, I was immediately in ‘amore (love)’ at first sight, but what truly impressed me was the exceptional quality and sophistication of Amorepacific's brands. This is what led me to join the company. Though it has only been a few months since I joined Amorepacific, the passion and drive of my colleagues, who are eager to grow together, have made me fall in love not only with Amorepacific but also with Korean culture.

Could you introduce Amorepacific North America?
Amorepacific North America consists of offices in New York and Toronto. The main office in New York houses dedicated brand teams for LANEIGE, Innisfree, Sulwhasoo, and AP BEAUTY, which have all established a presence in the North American market. Our Americas R&I Center is also located there. Through our One Team culture, the Amorepacific New York office communicates, collaborates, and grows autonomously. Our diverse talent pool and agile organizational culture serve as the foundation for the continued growth of Amorepacific brands.

What is Amorepacific’s core competitiveness in the global market?
As you know, K-beauty is receiving exceptional consumer interest globally. While K-beauty was originally heralded for reasonable pricing and unconventional ingredients, it is now recognized for superior quality and high efficacy.

Within the shifting dynamics of the global market, Amorepacific remains at the forefront of the K-beauty trend and market. Amorepacific leads these market trends through our R&I center's innovative technologies and continuous pursuit of groundbreaking products that are the best and the first in class. This is Amorepacific’s key competitive edge that sets us apart in the industry.

I believe Amorepacific's sales, training, and marketing infrastructure are strengths in the North American market. Thanks to these capabilities, we have established our position not merely as a trending cosmetic brand, but as a luxury skincare brand. Our diverse brand portfolio, tailored to various age groups and customer needs, is also a significant advantage.

The Amorepacific North America RHQ prioritizes customer value and moves quickly and flexibly in response to new trends, driving our remarkable growth. We engage with customers through localized content and build authentic communities of local consumers and brand advocates.

Please tell us about your vision and plans for the future.
We will strive to further elevate Amorepacific’s brand awareness and value in the North American market. In addition, Amorepacific has a diverse portfolio of brands with high global growth potential; all of our brands are characterized by outstanding quality and noteworthy sophistication. Beyond the brands that have successfully established themselves in the North American market, we aim to introduce an even wider breadth of brands to global customers. By doing so, we plan to strengthen our position in the North American market as a leading innovator grounded in authenticity and expertise, with unique strengths in Korean skincare. We remain committed to continuing to be wherever our customers are.