By conducting joint research with UNIST and publishing paper in internationally renowned journal ‘ACS Nano’ Bringing innovation in the beauty industry through technology digitalizing human skin sensation Amorepacific developed an intelligent touch sensor that can measure skin sensation for the f
#Be_your_own_kind #Lead_not_follow #finding_joy_in_the_ordinary In December 2021, Amorepacific learned what the company’s team members thought about the future of beauty and what it means by everyone having their own beauty, through an in-house hashtag contest titled ‘Live Your New Beauty.’ Ov
Contemporary beauty brand HERA by Amorepacific has opened an official brand pop-up store in a partnership with the largest metaverse platform in Asia, ZEPETO. The virtual pop-up store reflects the marvelous and ingenious world portrayed in the Wish Rocket Collection, which is HERA’s limited editio
Amorepacific’s premium hair brand Ryo has launched a new line of gray hair coverage products, ‘Vegan Bright Gray Cover’. Vegan Bright Gray Cover is the first hair color product to earn vegan certificate from the Korea Agency of Vegan Certification and Services. The fade-defying, radiant color
Dramatic representation of the efficacy of LANEIGE’s ‘Radian-C Cream’ with the universe of ‘Dark Farm’ on the skin Explosive feedbacks as it became popular among MZ generations owing to its original storyline and blockbuster-quality visuals LANEIGE’s commercial ‘Dark Farm’ has be
The year of 2022 has arrived. I would like to express my deep gratitude to all of you who are trailblazing the journey of beauty in all corners of the world. I wish all of us a year full of hope. Happy New Year 2022! Amorepacific family members, In the midst of the lingering pandemic, […]
Chairman Suh Kyung-Bae stressed introducing ‘New Beauty’ customers in the new era want Three strategies – winning brand, digital transformation, and business restructuring – were emphasized during the opening ceremony Suh Kyung-Bae, Chairman of Amorepacific Group stressed “introduc