In order to understand a company's philosophy, you must first know its whole history from its birth. Story Garden is a special corporate museum offering the experience of the long history of Amorepacific Group and its beautiful journey using all five of the senses. You can see, hear, touch, taste and feel the warmth of Amorepacific Group from the entrance to the exit. Here we invite you to the inspiring Story Garden dedicated to the past, present and future of Amorepacific Group.

 Story Garden opened in Osan Beauty Campus, Korea on September 5, 2013. It is a corporate museum, the first of its kind in Korea, dedicated to presenting the history and culture of Amorepacific Group through three elements: storytelling, exhibition and experience. It tells the story of how Amorepacific Group has changed the world through Asian Beauty much the same way a small seed grows and turns into a beautiful flower. The history of Amorepacific Group is presented starting from the early years of Amorepacific Group endeavoring to make camellia oil of superior quality, to the growth phase into the Korean No.1 beauty company, and the present of bursting onto the world stage. The feasts of designs are found across all corners studded with exhibits and videos with a completely new way of experiencing brands, natural ingredients and production process being offered for better understanding of the corporate philosophy and culture of Amorepacific Group.

 Story Garden in particular won the 2014 Thea Awards by the Themed Entertainment Association (TEA) in recognition of its innovation, design value and excellence of presenting the full, compelling experience of the corporate history. It also received the bronze prize at the International Design Awards, the silver prize in the experience design category at the Spark Design Awards and made it to the final list in the eco-friendly design at the International Design Excellence Awards and much more with high praise for its content and external beauty as well.

 Story Garden has three themes, each representing the past, present and future of Amorepacific Group. 'Past: Journey of Beauty Began From A Small Seed Sprouting in Nature' introduces the early years of Amorepacific Group; the story of the founder Suh Sungwhan's mother Yun Dokjeong making her camellia oil in 1932. Her family kitchen is recreated in Mother's Kitchen withsincerity and honesty and while slowly taking look around her kitchen, you will feel as though you are traveling back through time, nearly 70 years. The founder's first passport issued for his visit to French Coty in 1960, the sensational beauty product ABC Pomade developed during the Korean War and the first beauty product Melody Cream bring inspiration and impression beyond time and space.

 'Present : Challenge Toward the Bloom of Beautiful Flowers' shows how Amorepacific Group has grown into the world's kitchen, riding on the success of its best quality products made with the finest ingredients, best technology and sincere effort.Heritage ingredients such as camellia, ginseng, green tea and soybeans are the representation of the beautiful dedication of Amorepacific Group toward Absolute Quality and careful selection of natural ingredients for Asian Beauty.

 There is also a special zone to experience Our Values, the code of conduct for all members of Amorepacific Group: Openness, Integrity, Innovation, Proximity and Challenge, and lastly 'Future: Beauty, the Gift to Change the World' allows visitors to act as Asian Beauty Creators and make special memories with photos and messages.Nearly 75,000 people have visited Story Garden since its opening and learned about Amorepacific Group's journey of beauty through the experience engaging all five senses.

 Come and follow in the steps of Amorepacific Group through its journey of beauty at Story Garden dedicated to sharing the corporate philosophy, history of Amorepacific Group and a sense of vocation as Asian Beauty Creators to share the change that's making a more beautiful world.