Who are the newcomers who joined amid the COVID-19 outbreak?! - AMORE STORIES - ENGLISH
#First Time at AP
2020.05.08
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Who are the newcomers who joined amid the COVID-19 outbreak?!


 First Time at AP is a corner that introduces our newest members who recently joined Amorepacific Group.
Please send our newcomers many interest and words of encouragement, welcoming them to our family!
#Like #ThumbsUp #EncouragingCommentsPlease



What motivated you to join Amorepacific Group?

Last autumn, I was writing a series called 'Digital Marketing Portfolio' on Brunch. Park Jong Mahn at Digital Strategy Unit enjoyed one of my columns titled 'What's the secret behind Domino's Pizza advertisement featuring basketball coach Hur Jae recording 200,000 views on YouTube?' and shared it on Workplace. That was the start of my relationship with Amorepacific.



Share with us your first impression of the company on your first day.

I was grateful for the senior members on the team for welcoming me so warmly when I first joined Laneige MC Team. I felt their sincerity in wishing for me to settle well at the team.



What role do you want to play in your team? Where do you see yourself in one year?

I want to contribute to making LANEIGE YouTube channel more successful. I would also like the chance to remake preexisting ads into content that can be enjoyed by YouTube users. I hope to work on connecting the search-led traffic from our YouTube channel to traffic into our purchasing sites (Aritaum Mall and AP Mall) by improving search engine optimization (SEO).
By next year, I hope to become a digital marketer with more in-depth experience than today.


Give yourself a word of encouragement for successfully joining the company!

Let's enjoy coming to work and be grateful for the chance to be here despite challenging times and going through a difficult process!!



Any words you'd like to share with Amorepacific Group members out there reading this?

I'd like to ask for your interest and support in LANEIGE's social media channels!! Thank you!!





What motivated you to join Amorepacific Group?

My experience visiting OSULLOC Tea Museum in Jeju and every time I had a cup of tea at OSULLOC store in Insa-dong were all positive and are good memories to me. I have always had great affection for the OSULLOC brand and when I saw that there was an opening for someone with previous job experience, I applied because I did not want to miss the opportunity. It was especially a great opportunity for me as the position was in the field of digital marketing, which is a position I've worked in to build job experience and expertise.



Share with us your first impression of the company on your first day.

I met with my friendly team members and senior vice president and team leader who warmly welcomed me. They represented the calm and warm feel of the OSULLOC brand. I had the impression that I will be able to work in a fun and friendly environment.



Tell us a bit about your past work experience.

I've worked at advertising agencies like HS Ad and BBDO. I was responsible for planning digital advertisements and data analysis of various brands in different industries including LG electronics, Amorepacific, H&M, and HP, giving me the opportunity to build my experience and expertise in the field of digital marketing.



Give yourself a word of encouragement for successfully joining the company!

Let's travel later this year to reward myself for working hard to join the company!



Any words you'd like to share with Amorepacific Group members out there reading this?

I'd like to have the opportunity to meet with many members of not only OSULLOC but also the entire group for many collaborations. ☺





What motivated you to join Amorepacific Group?

I received a lot of KakaoTalk messages from my friends saying, 'ETUDE HOUSE CD, this is perfect for you'! I've always liked the charming and bright colors of ETUDE HOUSE and because the company is known for caring for its members' work and life balance, I worked really hard to join the company and was fortunately accepted. ☺ I want to create fresh new content that combines all the unique brand image and key points of products of ETUDE HOUSE.



Share with us your first impression of the company on your first day.

I felt that I'd soon well adjust to my new position with the support of my charming and open team members.



Tell us a bit about your past work experience.

I have planned and created contents that shone a light on the uniqueness a product has – whether that was a phrase, image, or video!



Give yourself a word of encouragement for successfully joining the company!

You've done well entering the company despite the COVID-19 outbreak! (good job, good job)



Any words you'd like to share with Amorepacific Group members out there reading this?

ETUDE HOUSE has come up with its lineup of products for the second half of this year. Please look forward to our strong product lineup and content, too.





What motivated you to join Amorepacific Group?

Anyone working in the beauty industry would have at least once imagined working at Amorepacific.
It might have been a vague notion I had, looking in from the outside, but that was what AP meant to me.
Also, my biggest motivation was the thought of 'wanting to do many things at a larger company!'
I was lucky to have the opportunity to come to a position that is aligned with my past work experience at a field that I do best and at a brand that suits me. ^0^



Share with us your first impression of the company on your first day.

I was thrilled to enter the lobby as a newcomer and not just an applicant. (I was stopped by a guard because I didn't have an employee card yet but kept calm and passed!)
To be honest, I don't remember much of my first impression of the first day here because I was nervous and excited.
Maybe just like, wow the restrooms are amazing… and what?? there's no desk partitions!



Tell us a bit about your past work experience.

I worked as an online MD at a cosmetics company here in Korea.
Just to give you a brief explanation of what an online MD does – the role is about effectively marketing a product on the online market and working on sales and branding through attractive promotion. (This is just a really simplified definition… of course all roles are the same in that we do everything from A to Z….)
I was lucky enough to be given the chance here at Aestura MC Team to do what I've been doing in my past position.
I hope that my ability as online MD that I've worked to build to this day helps AESTURA reach online consumers as an attractive brand and contribute to more and more sales!



Give yourself a word of encouragement for successfully joining the company!

Payday is coming



Any words you'd like to share with Amorepacific Group members out there reading this?

It looks like COVID-19 is calming down. Take care of yourselves, always be careful. And if you like room escape games, reach out to me through ABC.



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