2022.07.01
Virtual Influencers 2022
As the line between physical and digital continues to merge, brands are tapping a range of synthetic talent for campaigns. This is helping them cut through the clutter, tell new brand stories and control the narrative. This ariticle spotlights seven global case studies of brands that have tapped virtual talent for recent campaigns.
Action points
1. Experiment with virtual talent
Virtual influencers are here to stay and will continue to grow in importance as the metaverse matures. This is the age of experimentation and brands should get acclimated to this space now
2. Create brand-specific talent
Brands can align with virtual talent by leveraging assistance from virtual talent agencies or digital designers. They can access talent that already exists or work with partners to create new stars
3. Focus on long-term narratives
Creating their own virtual influencer gives brands the ability to craft a narrative and revisit the story over time. A branded creator can become a permanent part of a brand's DNA without the hurdles of illness or travel restrictions
4. Ensure diversity is a key priority
Virtual talent must be inclusive, and the narratives and storylines created around these virtual stars must stem from a place of authenticity. Campaigns with virtual talent should be treated with the same care as a campaign with a human star
Please refer to the attached file to read the whole article.
- ※
- This material is based on articles published by WGSN.
- ※
- Written by : CMI Team
- ※
- Resource
https://www.wgsn.com/insight/article/93834
-
Like
1 -
Recommend
0 -
Thumbs up
0 -
Supporting
0 -
Want follow-up article
0