We all look different. Skin types are different, too. We each have our own different skin problems, and yet there aren't a lot of us who accurately know about their skin conditions. There is another world beyond the simple classification of dry, oily, and combination skin types. At the recently renewed IOPE Lab, scientific measurements of firmness, wrinkles, pigmentation, oil/water balance using cutting-edge devices are available. In addition, the Lab offers future skin solutions customized to individuals based on genetic analysis. IOPE Lab is an experience-oriented store that unveils a world of specialized services that are not offered anywhere else as well as a place of research that communicates with customers. IOPE Lab shows a glimpse of the 'today' of customized cosmetics and technology and the 'tomorrow' of skincare. Let's take a look into the exciting changes delivered by the members creating IOPE Lab.

Q. Hello, members of IOPE Lab. Please share with us the background of the renewal of the Lab.

A. IOPE Lab is a place where IOPE's brand philosophy comes to life. Through the renewal, we wanted to create IOPE Lab into a space where one can feel the identity of IOPE with all five senses – an identity as a research lab brand, a brand that studies, and a brand of high-functional solutions. We also aimed to offer a much more customized service based on IOPE's accumulated customer research and the brand's skin future consulting knowhows. To this end, IOPE launched customized and individualized solution products such as the Lab Tailored 3D Mask and Lab Tailored Serum, while further strengthening its genetic analysis program that can identify individuals' natural skin conditions. The most notable difference in the renewal is the five exclusive programs only offered at IOPE Lab. The programs offer the experience of skin solutions that combine customers' skin concerns and IOPE's research expertise centered around genetic analysis and customized service.

Q. What is IOPE Lab's unique competitive edge that differentiates itself from other stores?

A. IOPE Lab is a small but strong research lab that interacts with customers, breaking down the limits of a store that simply sells products. It offers special experiences that cannot be experienced in other stores such as the 3D Mask. And it is a place where practical research is conducted utilizing skin data collected at customer contact points and the voice of the customer. Customers who visit IOPE Lab can resolve any questions they had of their own skin conditions and seek real solutions rather than simply buying products they need. The experiences delivered at IOPE Lab are not just a simple satisfaction of curiosity or fun because it offers practical solutions to design the future of customer's skin conditions based on one-on-one consultations and customized solutions. This is the competitive edge of IOPE Lab that differentiates itself from others.

Q. Are there any episodes you experienced during the Lab renewal you'd like to share with us?

A. Developing a process for customized cosmetics services and creating a space for prescribing solutions were the most challenging tasks. That was because there were no guidelines to refer to regarding customized and tailored cosmetics and related spaces. To create products and spaces that did not exist and are completely new, we had to ask questions and define our own standards. Many relevant teams and stakeholders supported our journey in creating new changes. We would like to take this opportunity to extend our gratitude to all those who supported us.

Q. What efforts do you make to provide the specialized services unique to IOPE Lab?

A. We are now able to officially provide customized cosmetics services in line with the legislation of customized cosmetics this year. Only certified customized cosmetics specialists can make and sell customized cosmetics at stores. Accordingly, customized cosmetics technicians and researchers at IOPE Lab prepared for the certification since late last year. And in February this year, they obtained the certification by taking the primary exams, making them now experts who can confidently offer customized cosmetics to customers. Teamwork is crucial too as the Lab is a place where various job groups work together including BMs, researchers, customized cosmetics technicians, and salespeople. We experience the various services offered at the Lab together and communicate in order to enhance the level of understanding of each other's roles.

Q. What are the goals and objectives IOPE Lab pursues to achieve?

A. We aim to make IOPE Lab a place where all customers who visit the Lab can experience customized solutions personalized to their conditions that are not offered anywhere else. In other words, we hope to make IOPE Lab the place to go if you are interested in skincare. We also hope that IOPE Lab can gain insights into the new perspectives on beauty solutions customers truly wish for by continued interactions with them. We look forward to planting the seeds of genuine research that will change the future of customers' skin here at IOPE Lab, which will then spread throughout the entire Group.