About 10 years ago, researchers working on green tea development who made fermented tea using organic green tea leaves thought, 'wouldn't using bacteria living in green tea leaves in fermenting the leaves add more aroma to the tea?' Green tea has strong antibacterial properties, making it a difficult environment for microorganisms to survive, but our researchers found probiotics in green tea leaves after a lot of trial and error. Among them, the team selected probiotics with excellent viability and the ability to stick to the intestine and studied them again for a long time.

 Contrary to the researchers' attempt to develop a tea ingredient, they sort of 'hang glided' to developing a dietary supplement. After a long period of research led by the R&D Unit, Amorepacific's first probiotics with world-class level of functionality and safety, the green tea probiotics GTB1 ^™ was born.

 VITAL BEAUTIE Division members and researchers made great effort to make GTB1 ^™ be the 'world's first patent' while preparing to launch 'Greentea Probiotics'. The Patent Team and RA Lab searched all registered patents across the globe and proved that there were no cases of probiotics derived from green tea. After that, GTB1 ^™ passed both Korea Health Supplements Association and Korea Broadcast Advertising Corporation reviews and was able to proudly use the term 'the world's first patented green tea-based probiotics.'

 In March, 'Greentea Probiotics' was finally unveiled to the world. Starting with GS Home Shopping(one of TV home shopping channels in Korea), the product is currently sold on various home shopping and digital channels. VITAL BEAUTIE's Greentea Probiotics sold more than 60,000 in 50 days since launch, as if to reward the effort and hard work of many, gaining huge response from customers as the 'one-minute probiotics' selling one in every minute.

 In about two months since its launch, Greentea Probiotics gained a total of 1,800 comments, mostly positive customer feedback such as 'it is a great tasting probiotics', 'it melts on your tongue', and 'I get comfortable feeling in my bowel'. These feedbacks are a huge support in providing trust to not only customers who have already experienced Amorepacific's organic green tea ingredients and the quality of VITAL BEAUTIE products, but also to new customers.

 The goal with 'Greentea Probiotics' is to settle well in the domestic health functional foods market, as it is still a new product. However, the brand hopes to grow the product into a probiotics product that represents Korea, already making efforts to register the product as dietary supplement in a few countries. In addition, the Green Tea Probiotics Research Center and VITAL BEAUTIE Research Division plan to prove the benefits of GTB1 ^™ to be of top class globally and continue to develop innovative products by applying the ingredient to other dietary supplements and cosmetics.

 We hope VITAL BEAUTIE's Greentea Probiotics, which was born out of a longstanding research, grow into a probiotics product that truly represents the country, receiving more love from many customers.