The Shilla Duty Free Seoul Store LANEIGE - AMORE STORIES - ENGLISH
#Exciting Changes Sales Stories
2019.08.08
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The Shilla Duty Free Seoul Store LANEIGE

 What is the kind of healing you dream of? Spending a peaceful time at a paradise on Earth would be one great way but working hard with like-minded people and achieving the target would also be healing, fun and rewarding. This is a place where not only visiting travelers but also all the Mielles who work at the store are happy. The Shilla Duty Free Seoul Store LANEIGE is full of energy of healthy and refreshing healing.


Customized Sales Strategy that Reads the Minds of Customers

 Take a step inside The Shilla Duty Free Seoul Store LANEIGE and you will see a heavenly vacation spot of blue ocean and glittering sandy beach. The store was furnished in May with the theme of sparkling 'Luminous' concept, making it eye-catching even from afar. The bright smiles on Mielles faces even during peak times when the store is crowded with customers brighten the store even more. There are no shopping malls or tourist attractions nearby The Shilla Duty Free Seoul Store, meaning customers visiting this place have only one goal. And that is reasonable duty-free shopping. In other words, there are more customers who compare prices and make purchases right away rather than customers who want to experience products. Helping them make the decision to buy a product requires mind-reading skills in quickly understanding what it is that they want.

"Nowadays, foreign customers also make their purchase decisions by comparing the benefits with other channels. This means that we must take a more practical approach. Customers research all information on what benefits a certain product has and how to best use the product before visiting duty-free stores. They make their decisions based on discount rate, coupons and gift promotions, so we must be aware of other duty-free shops' offer. Serving foreign customers who visit our store already knowing product information and promotions offered at other shops requires a high level of concentration and multitasking skills."

 More than 90% of customers visiting The Shilla Duty Free Seoul Store LANEIGE are Chinese, but there is an increase in the share of customers from Southeast Asia and the Arab world recently. Mielles here are all fluent in Mandarin and can also communicate in English. But there are more and more customers who can only speak their mother tongue visiting the store, and the Mielles came up with ideas to better introduce products and encourage sales.

"Vietnamese customers have a strong tendency to try out products at the store and ask many questions. But it is difficult to communicate with them as they only speak Vietnamese even if we wanted to serve them well. So, we made a dictionary of words and simple sentences for them. We chose words like whitening, moisturizing, and sun care as well as sentences like 'we provide one more if you buy this item' to help them easily understand the properties and benefits of the products or purchase benefits. It is rewarding when Vietnamese customers are happy to find the products they were looking for with the help of our book of sentences."



Precious Colleagues Who Heal Each Other

 The Shilla Duty Free Seoul Store LANEIGE was No. 1 store in sales among all LANEIGE duty-free channels in June as a result of implementing a customized strategy based on analysis of customer propensity. When we asked their secret to achieving such performance despite the recession, they answered that the key is teamwork that shines only when they all work together. The nine Mielles tenaciously focus on their goals and work passionately at every moment. "We are alike in the way that we are dedicated to what we do. We are also competitive and so we are very much focused until we achieve our target. This tendency also shows in the way we serve our customers. After selling the product the customer was looking for, we link the product with other items that go well with the product. We also make recommendations to the accompanying customer who does not wish to make any purchase, not coercing them to buy anything, but in a friendly approach. We try not to miss out on the opportunity to attract more customers."

 Mielles support and encourage each other every day through small gestures. They write compliment cards to each other with words of gratitude – to a colleague who had to serve a difficult customer, a colleague who recorded high performance through connected sales, or to a colleague who silently helped out others. A box of snacks in the staff lounge they share together when they get slightly hungry is always full of snacks because they always want to share delicious snacks. And on the birthdays of Mielles, they make a birthday card with everyone else's birthday congratulations, creating a memorable one-of-a-kind gift for each other.

 Their teamwork shines outside the store as well. Because of the nature of a duty-free channel, there are times they experience shortage in inventory when customers make large purchases in bulk. In these cases, the Mielles contact other Mielles at other stores to secure items. It is a way of giving and receiving help from one another. The Shilla Duty Free Seoul Store LANEIGE communicates well with Mielles outside the store, doing their best to secure products customers seek in time.

"A memorable travel depends on the satisfaction that comes from shopping. And a happy workplace depends on the teamwork you build with your colleagues. We must be happy for customers to also feel that positive energy at the store. We are dedicated to smiling more, studying more and serving the customers who visit The Shilla Duty Free Seoul Store LANEIGE well so that their vacation in Korea can be a memorable one."

 The Mielles bring their hearts together to create a pleasant store for customers and a happy workday for members. They are doing their best until all tourists from around the world can experience the energy of healing and become more beautiful within LANEIGE.


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