The LANEIGE Beauty Road that kicked off in Thailand in mid-July has been a tremendous success in Singapore and Malaysia. Approximately 20,000 customers have visited this pan-global event to experience LANEIGE BB Cushion.

LANEIGE noted that “visitors from ASEAN countries have the chance to try LANEIGE BB Cushion through a variety of programs and events and to learn about the K-Beauty trends.” The team also added that “the long journey of the LANEIGE Beauty Road will come to a glorious finale following its tour of four different cities across China.”

LANEIGE BB Cushion has become a darling of K-Beauty for the way it has brought the concept of ‘Cushion’ products to China and the global market. Its introduction has led to changes in the way women in Asia and around the world now apply makeup. The popularity of this product can be seen in the numerous sales records it has already set in China as well as through the ASEAN region, and that it has won a staggering 65 Beauty Awards in Asia between 2013 and 2014.

The LANEIGE Beauty Road will kick off in Shanghai on September 4 and come to a grand finale on September 27 after visiting four Chinese cities. We would like to ask for your support in our endeavors to make a continued success of the global roadshow, “LANEIGE Beauty Road,” which now comes to China, following its success in the ASEAN region.