On October 16, Sulwhasoo hosted an event at the Mandarin Oriental Hotel in Bangkok to celebrate the two-year anniversary of its launch in Thailand. This event was held to celebrate the success of Sulwhasoo, which has rapidly grown in prominence through the love it has been shown by Thai women after its launch in the Thai market in 2012. The event, which played host to 200 celebrities, retailers and the leading media outlets of Thailand, was also a chance for the brand to share its future plan and vision, with videos showing the philosophy and history of Sulwhasoo, as well as fashion show and concert to end. 

The fashion show grabbed the most media attention as it featured Thai celebrities paired with Sulwhasoo products famous in Thailand, including the First Care Activating Serum, Concentrated Ginseng Renewing Cream and Snowise EX Whitening Serum. Each Thai celebrity brightened up the runway while walking with a Sulwhasoo product that goes well with their image in their hands.   

Sulwhasoo has gained international recognition for good-quality products with its First Care Activating Serum selected as the best product in Double Duo Anti-Aging and Best Serum categories at 2013 CLEO Beauty Hall of Fame and Cosmopolitan Southeast Asian Beauty Awards. Sulwhasoo now plans to hold more events for local customers and enhance its presence with high-quality products in line with the brand philosophy: the Beauty of Harmony and Balance.