In early March, Sulwhasoo held a press event to announce the release of Capsulized Ginseng Fortifying Serum at the St. Regis Singapore. At the event, Sulwhasoo unveiled its new Capsulized Ginseng Fortifying Serum that is being launched in Singapore and Malaysia in May, as well as the brand itself and its ginseng research story. Over 40 people attended the event, including media from Singapore and Malaysia, along with opinion leaders and bloggers.

Katherine Sek, GM of Sulwhasoo Singapore, kicked off the press event with a welcome message. Next, a researcher from BS Research Team of Korea HQ introduced Sulwhasoo’s 50 years of ginseng research, the background to the development of the Capsulized Ginseng Fortifying Serum, and the wealth of scientific technology within the product. A therapist in the Sulwhasoo BM Team of Korea HQ demonstrated homecare techniques and beauty tips using Sulwhasoo products.

“The event was sophisticated, luxurious and very Sulwhasoo,” commented blogger Cheryl Chio, who participated in the event. “It was a great occasion to find out more about Sulwhasoo’s philosophy,” said Kristen Juliet Soh from Daily Vanity, expressing her satisfaction in the event.

Capsulized Ginseng Fortifying Serum was launched last year in Korea and has been well loved by customers as a serum made with ginseng. With the growing interest shown by global customers in cosmetics made with ginseng, we expect the Capsulized Ginseng Fortifying Serum to be well loved by many customers in Singapore and Malaysia as well.