Flagship stores of cosmetics brands are opening one after another to propose a new beauty life, going beyond the role of a typical cosmetics shop. In those stores, you can get skin counseling from experts, make your own custom cosmetics or enjoy various cultural experiences. Now, let’s find out the unique and exciting flagship stores of Amorepacific Group brands.

 The space that embodies the wisdom and beauty of Asia

 The flagship store of Sulwhasoo, the holistic beauty brand for harmonious skincare inspired by traditional Asian wisdom, has been greatly loved by both domestic and global customers.

 Here, you can experience everything about the brands, like products, spa, and heritage, with your five senses. Especially, the building design that symbolizes the lanterns illuminating the wisdom of Asian beauty, the elegant interior that reveals the identity as a luxury beauty brand, and the exclusive products for the flagship store are well received.

The space for total beauty solution and diverse experience

 LANEIGE Myeongdong Flagship Store in Seoul, renovated in 2016, invites visitors to experience the concept of ‘Sparkling Beauty’ by LANEIGE that proposes trendy lifestyle.

 In the store, you can have various beauty experience including finding product information with VR-powered Play LANEIGE, enjoying virtual makeup demonstration with Magic Mirror, and making your own custom lipstick at My Two Tone Lip Bar booth.

The space that embodies the journey and consummation of flower and nature’s energy

 Mamonde Flagship Store, opened in last March with the concept of ‘Journey of Flowers,’ presents the vitality and beauty of flowers to customers. The sophisticated interior design in the shape of pressed flowers pleases visitors exploring the store around.

 The store consists of Signature Flower Zone, which vividly shows the story of Mamonde’s signature ingredients, camellia and hibiscus, DIY Zone, where shoppers can make special postcards and cosmetic pouches using a variety of stamps, and Fragrance Zone for testing Oriental Garden Line.