Sulwhasoo opened a large-scalestore in Nanjing, China on January 23. The store is the brand’s 47th in China. Sulwhasoo will provide customers with a packed program of events and services to bring ‘Holistic Beauty’ to Chinese customers. 

Since coming to China in May 2011, Sulwhasoo has opened stores in premium department stores in big Chinese cities. Customers have got to know about products infused with Korean herbal medicine and cosmetic technologies. And the response has been tremendous. Sulwhasoo is now the No.1 Korean herbal medicinal cosmetics brand in China. It’s a luxury brand that combines precious ingredients with science. Plus, it’s a must-buy for Chinese tourists to Korea, with the brand becoming synonymous with Korean beauty. People.cn's survey carried out last October released the list of 'the most beloved Korean premium brands in China' in which Sulwhasoo ranked in first place. – A clear sign of its strong presence in China. 

Sulwhasoo had 22 stores in China in 2012, 28 stores in 2013, 46 stores in 2014 and it has already opened its 47th store in 2015, with huge popularity amongst Chinese women. Sales in China have grown on the back of store growth, rising a staggering 193% since its launch. Moreover, five stores are already topping 100 million KRW in monthly sales, showing that the brand is growing in both quality and quantity. 

In addition, Sulwhasoo is recognized as the favorite cosmetic brand of Chinese celebrities and affluent women. Attending the 3rd anniversary celebration held in Beijing in September 2014 were a raft of prominent Chinese celebrities, including Liang Jing, winner of a Golden Horse Award, also known as a Chinese Oscar, and Li Yifei, one of the most famous business women in China. What’s more, Cecilia Cheung visited the store in Shin Kong Place in Beijing, China in early January and purchased Sulwhasoo’s most famous makeup product, Evenfair Perfecting Cushion. 

Sulwhasoo is seeking to maintain its leading position as the Korean beauty brand that drove the popularity of K-beauty by pushing ahead with its growth in 2015 throughout the ten countries it has entered so far, including China, the US, Hong Kong and Thailand.