On Sunday, March 1, Sulwhasoo opened its 4th store in Shin Kong Mitsukoshi A8 Department Store, Taiwan — one of the largest department store in Taiwan which ranked 4th on sales volume with a floating population of both locals and tourists. Given the strategic advantages that its location brings in terms of helping the brand target luxury customers in Taiwan, Sulwhasoo expects that its 4th store in Taiwan will serve as a major bridgehead for its advance in the local market.  

AMOREPACIFIC China and Taiwan President Charles Kao and the famous Taiwanese model Jin Rong were on hand to celebrate the opening event. What’s more, many customers braved the cold to come down to the store and purchase a limited edition of the First Care Activating Serum and Perfecting Cushion. Thanks to their support, Sulwhasoo’s 4th store in Taiwan ranked 1st on sales in the cosmetics category of Shin Kong Mitsukoshi A8 Department Store on the opening day, with total sales of NT$436,360.

Sulwhasoo will look to build on the success of its 4th store in Taiwan by opening more stores in department stores affiliated with Mitsukoshi Group to enhance its local presence. We’d like to ask members of AMOREPACIFIC Taiwan and all around the world for your encouragement and support as Sulwhasoo works to win the hearts of more and more customers in Taiwan.