In the course of translating unearthed insights into tangible form, extensive revisions and collaborations unfolded. Initially, through sketching and modeling, we examined the overall product outline. Then, factoring in the sheen and transparency of different plastics, mold types, and the size of the apertures, we determined the means and forms of how the lid and the container would integrate.

Visually, we sought to dramatically alter the silhouette where the outer lines of the product and the juncture of the lid and container met, imbuing it with an iconic form to augment its visual allure. Simultaneously, we aimed to accentuate the lid's unique usability. We crafted a lid with depth to ensure customers could intuitively adapt to the new ritual. Furthermore, we meticulously designed the external angle and depth of the lid to hold a single-use amount. In tandem, considering the proportion between the container and lid, we pursued a design where one could perceive both stability and aesthetic appeal.

During the post-processing stage, we experimented with a rich brown hue to ensure the scrub content was visibly appealing and exuded a soft and nutritious aura. Moreover, to amplify the visual and tactile satisfaction of the frequently handled lid—whether opening, closing, or scooping out the contents—we gradually tested matte textures to enhance the overall sensory quality.

The SKIN U INNO:SCENT Body Scrub conveys the brand's core value of softness to customers through its seamless usage routine and is also a product embodying genuine contemplation on sustainability. By employing 100% PCR plastic for the container, we aimed to reduce waste and address sustainability concerns spanning the entire product life cycle. Moreover, the new usage routine ensures the quality is maintained to the end, facilitating complete consumption and contributing to a sustainable environment.

SKIN U has launched its INNO:SCENT line of shower gels, crafted to cater to the height of summer, extending the range of scents and encapsulating a non-sticky, refreshing sensation to meet the diversified needs of consumers. The design process was pursued, emphasizing strategic and efficient operations and branding.

In tandem with the existing INNO:SCENT line, the aim was also to herald the novelty of the product - its refreshing feel and lightweight fragrance. Expanding from the deep brown hue of the original INNO:SCENT container, differences in matte and gloss finishes, label colors, and container shades were evaluated in stages, considering product recognition and positioning. After deliberation, consensus inclined towards maintaining the container's form while altering its hue per the fragrance profile to enhance the brand’s efficiency and bring a sense of newness.

The benchmark for color expression revolved around complementing the refreshing nature of the new floral fragrance, all the while perpetuating the luminosity of the traditional ceramic container. The resulting contemplation led to the adoption of a light ivory shade. By preserving the layout structure of the original INNO:SCENT container and introducing variation through container color, the aspiration was to convey a consistent yet multifaceted brand mood.

SKIN U is an expert in fragrances and is now expanding its realm to more intricate ritualistic body care. The softness SKIN U endeavors to articulate transcends mere product texture; it delves into ensuring a seamless user journey. Through the INNO:SCENT line, imbued with contemplation for diverse ritualistic care, it's our aspiration that the brand experience with SKIN U is remembered as a gentle odyssey.