series - AMOREPACIFIC STORIES - ENGLISH

NEW BEAUTY

#Behind Talk

Check out the contents related to the series together.

Behind Talk

Behind Talk
VITALBEAUTIE’s ‘SUPER CICA B5’: The K-Inner Beauty Soothing Essential You Take Before You Apply
VITAL BEAUTIE BM Team Youngkyung Kim, Healthcare 1 Lab Jiyoon Jung, Creative 4 Team Suji Kang, VITAL BEAUTIE MC Team Hyunwoong Jung

Behind Talk

Behind Talk
HERA’s Summer: Wearing the Most Authentic Lip Color. DARE TO BARE
HERA MC Team Younghoon Jeon, HERA MC Team Soyeon Kim, HERA BM Team Kieun Park, HERA BM Team Siwoo Kim

Behind Talk

Behind Talk
Rewriting K-Beauty: HANYUL Captivates Sephora
HANYUL Team Minji Hong and Haesoo Kim, Brand Creative 2 Team Jihyun Kwon

Behind Talk

Behind Talk
INNISFREE’s BOTTLE RE:PLAY, The Journey of Empty Bottles Becoming New Containers
INNISFREE MC Team Minjung Jung, INNISFREE MC Team Yunjeong Lee, INNISFREE BPI Team Sejin Jung, INNISFREE BD Team Sanggil Park

Behind Talk

Behind Talk
The New World of Men’s Beauty That Prep by B.READY Will Create with Daiso
Grooming Brand Team Jeonghoon Lee, Brand Creative 3 Team Yunjeong Ahn, Retail MBS Sales 2 Team Jaemin Lee, Beauty Development 2 Team Juwon Oh, Makeup 2 Lab Chaewoo Lim

Behind Talk

Behind Talk
The Secret to Daily Glossy, Sleek Hair Created by mise-en-scène
mise-en-scène BM Team Jongwook Byun, Daily Beauty GTM TF Jinwoo Choi, Brand Creative 3 Team Soyoung Kim, HBD1 Lab Daeun Kim

Behind Talk

Behind Talk
Amorepacific’s Secret to Winning CES Innovation Awards for Six Consecutive Years
Beauty Tech Lab Myeongjin Go, Beauty Device Team Goeun Lee, AI Solution Team Hakgwon Park

Behind Talk

Behind Talk
Amorepacific Captivates CES 2025 Through the Connection of Beauty and Technology
Beauty Tech Lab Myeongjin Go, Beauty Device Team Goeun Lee, AI Solution Team Hakgwon Park (CES Part 1)

Behind Talk

Behind Talk
IOPE’s ‘Super Vital 6th Generation’: Delivering Instant Anti-aging Results
IOPE BM Team Jiyeon Bae and Bojeong Lee, Skincare 3 Lab Sunmi Kim, Luxury Brand MC Team Hyein Shin
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