On Wednesday, May 24, the global hair care brand Ryo hosted K-beauty Talk Show with Taiwanese mainstream media at Arumjigi House, a beautiful Hanok (traditional Korean-style building) located in Tongui-dong, Jongno-gu, Seoul.

 Korean hair beauty is growing very popular in Taiwan along with the hairstyles of Korean celebrities and damaged hair care techniques, in addition to Korean-style makeup and fashion. Reflecting these trends, Ryo, the premium medicinal herb based shampoo brand of Amorepacific, presented the value of Korean beauty through the talk show with its spokesmodel Park Shinhye.

 Bright and witty as usual, Park Shinhye unveiled her special scalp and hair care technique of Korean actresses, as well as shedding light on the latest hair trends in Korea through the talk show.

 Starting with the talk show, the 3-day medicinal herb based beauty tour by Ryo provided a sensuous experience of Korean beauty culture for Taiwanese media and Wang Hong (online influencers) till Friday, May 26.