The pop-up store, which was held under the concept <State Your RARE>, was arranged to send an endless message to a society that forces being ordinary, bringing together two brands that are leading distinctive and unique culture in different areas.

The pop-up store displayed RAREKIND and Peaches.’ motion graphic using lipstick and cars as medium as well as cars that reflected Peaches.’ tuning culture. There was also a special space for customers to use RAREKIND Fade Matte Lipstick to write messages to the world on displayed mirrors. One hundred sets of limited-edition hooded sweatshirts and lipsticks made to celebrate the collaboration between RAREKIND and Peaches. were also sold at the pop-up store and received great response from customers.

Amorepacific NGI Division Head Senior Vice President Lee Young-jin said, “We hope that the sensational collaboration that transcends the boundary between industries of a makeup brand and a car styling brand brings a transition point in a subdued social sentiment due to the prolonged COVID-19 pandemic” and added, “we plan to continue to unveil our progressive spirit through various new experiments.”