Oct. AWARE AP BEAUTY - AMORE STORIES - ENGLISH
2014.10.14
0 LIKE
145 VIEW
  • 메일 공유
  • https://stories.amorepacific.com/en/oct-aware-ap-beauty

Oct. AWARE AP BEAUTY

The column section written by AP Group members.

AWARE AP BEAUTY is run separately from the individual promotions for each brand.


Early this year, IOPE launched an AIR CUSHION Blusher that goes well with the AIR CUSHION. The new AIR CUSHION Blusher replenishes the skin's moisture and adds a healthy glow each time you reapply it. No surprise then that it is much loved by many Korean women for the way it brightens up the skin and completes a lovely makeup look with natural-looking color.
Four members of AMOREPACIFIC Group tried the AIR CUSHION Blusher, which became another must-have makeup item along with IOPE AIR CUSHION. Let's hear what they have to say about the AIR CUSHION Blusher.
"It gives a natural glow" APC CPR Team Emily Xu(徐宁)
1. What do you think of the product case? Do you like it? - I used IOPE products during my stay in Korea as a student. The luxurious case that the AIR CUSHION Blusher comes encased in reinforces the feel of a premium brand product.
2. Does the product have a scent? If so, do you like it? – I like its mild fragrance because, personally speaking, I don't like cosmetics that have an overpowering scent.
3. What was your first impression after you first used the product? - With autumn drawing near, my skin seems to be getting drier with every day. I had been looking for a makeup product that could keep my skin moisturized and this IOPE Blusher was perfect in this regard. It makes the skin glow without feeling dry. I like it.
4. Do you think the color of the blusher goes well with your skin tone? (News Square has sent the color the tester wanted between No.1 and No.2) - I got No.1 (Rose Pink). I thought pink would look good on me because my skin is relatively fair. Plus, I like subtle makeup with soft color and AIR CUSHION Blusher adds natural-looking color to my skin.

5. Do you think the product is long-lasting? - It gives a lovely glow to the skin and, what's more, it's long lasting.
6. Is there any blusher that you usually use? If so, how is this different? - Honestly speaking, I do not usually apply blusher. I use only BB cream, powder and highlighter. The thing is, all these tend to leave makeup feeling a little bit heavy and unnatural. AWARE AP BEAUTY has allowed me to wear light makeup for skin that has a lovely natural glow with this IOPE AIR CUSHION Blusher. I am very satisfied.
7. Which makeup product do you think the product would go well with? - I think it would go well with pink lipstick because it is pink in color itself.
8. (If the product is launched in your country) Are you willing to recommend the product to your friends? - Of course. I am a big fan of IOPE.
9. Will you still use the product after AWARE AP BEAUTY test ends? - It may be difficult to wear when going to work, but I'll definitely use it on the weekend!


"It's better than a powder type blusher!" APC Digital TM Team Yang Ying (杨颖)
1. What do you think of the product case? Do you like it? - The case feels a little hard (cold). I would have had a better first impression if materials other than plastic were added for a feeling of warmth.
2. Does the product have a scent? If so, do you like it? – Yes, it has a scent. I like it.
3. What was your first impression after you first used the product? - I felt a little strange about using a cushion-typed blusher. Yet, I was also fascinated because it was the first cushion blusher that I've ever seen.
4. Do you think the color of the blusher goes well with your skin tone? - I chose No.2 (Peach Sorbet). I personally think that peach color goes well with Asian skin, and this was indeed perfect for my skin.

5. Do you think the product is long-lasting? - It does stay on until late afternoon, but I apply it again when fixing my makeup.
6. Is there any blusher that you usually use? If so, how is this different? - I used to use a powder-typed blusher, but it was difficult to create a natural look with it. This one is easier to use and makes an even more natural look.
7. Which makeup product do you think the product would go well with? - I use the cushion product together with an orange lipstick that I have been using.
8. (If the product is launched in your country) Are you willing to recommend the product to your friends? - Yes, I'd recommend it to my friends.
9. Will you still use the product after AWARE AP BEAUTY test ends? - It is easy and simple to use. I'll carry it around and use it every day.

"It is really great to use together with Cushion" APC LIRIKOS BM Team Li Chunji (李春姬)
1. What do you think of the product case? Do you like it? - Yes, I like the texture of the opaque case.
2. Does the product have a scent? If so, do you like it? – It has a cool scent. I like it.
3. What was your first impression after you first used the product? - I applied it after using the cushion product and it gave my skin a natural glow. Plus, it is easy to apply.
4. Do you think the color of the blusher goes well with your skin tone? - I chose No.1. Its pinkish tint was perfect for my slightly fair skin.

5. Do you think the product is long-lasting? - It does last long. But, I have to use the blusher whenever I reapply the cushion to fix my makeup.
6. Is there any blusher that you usually use? If so, how is this different? - I used to use another brand's blusher, but it felt a little dry on my skin. This cushion blusher creates glowing, healthy-looking skin, which is what I really like about this product.
7. Which makeup product do you think the product would go well with? - Of course, I use it with the cushion product! I use HERA Mist Cushion.
8. (If the product is launched in your country) Are you willing to recommend the product to your friends? - I will most certainly recommend it!
9. Will you still use the product after AWARE AP BEAUTY test ends? – Of course!


"I'd like to recommend this to my friends who do not use the blusher" AGO ETUDE Brand Marketing Team Yvonne Chan
1. What do you think of the product case? Do you like it? - The case is compact and it comes with a mirror inside, which is helpful when applying the blush.
2. Does the product have a scent? If so, do you like it? - The product has a subtle flowery scent, which is unusual on blush products.
3. What was your first impression after you first used the product? - The blush creates a very natural look. The blush blends in with my make up well, especially since it automatically looks watery and full of moisture on my face. It takes quite a few layers of application when you want the blush to look more dramatic and bright.

4. Is there any blusher that you usually use? If so, how is this different? - I tended to use dry blushers in the past, which has the problem of easily over-powering the whole look if one uses slightly too much. However, using IOPE AIR CUSHION Blusher doesn't have this problem because it is much easier to blend and looks more natural overall.
5. Which makeup product do you think the product would go well with? - It would go well with other makeup products that can create a moist and natural look.
6. (If the product is launched in your country) Are you willing to recommend the product to your friends? - Yes, I'd recommend this product to people who don't usually use blusher from the fear of creating an unnatural look.
7. Will you still use the product after AWARE AP BEAUTY test ends? - I will continue to use this AIR CUSHION Blusher after the trial ends!

If you want to take part in AWARE AP BEAUTY, send an e-mail to internalcomm@amorepacific.com with the title of AWARE AP BEAUTY.

* News Square can send the trial product to the office of AP Group only. Please, take note that only employees working in the office can participate in AWARE AP BEAUTY.
  • Like

    0
  • Recommend

    0
  • Thumbs up

    0
  • Supporting

    0
  • Want follow-up article

    0
TOP

Follow us:

FB TW IG