The Mamonde Global Blooming Tour, hosted by Mamonde for the global press on October 30 and 31 in Korea, was a resounding success. The Mamonde Global Blooming Tour, Mamonde’s first global event of the year, was established to advertise the brand philosophy and brand story of “invention with flowers.”

The event lasted two days, with a variety of programs for the participants to see and feel the main ingredients of Mamonde’s products, particularly ‘camellia,’ which is the main ingredient of the Mamonde Age Control Line. The event included a tour of the botanical garden located in the Osan Beauty Campus, the source of the brand’s raw materials, including camellia, honeysuckle and lotus flowers. The participants took part in a camellia beauty class and the planting of camellia seedlings, which left them with a deep and lasting impression of the brand.

Park Shin-hye, star of the Korean Wave and Mamonde’s muse, was the guest of honor at the Mamonde Blooming Tour Gala Dinner. She talked candidly about herself in the Beauty Talk session, in which the participants asked her questions related to beauty. This session was widely appreciated - not only the press, but also by brand officials.