The day started with Mamonde beauties walking around and handing out branded single-stemmed Roses to encourage fans to explore the layout and learn more about our brand. Once inside our beautiful booth that echoed the same layout and style the highly successful SOHO, New York pop-up launch event had, attendees were given samples and single sheet masks, along with a refreshing Rose Mist at our “Rose Hydration Station” featuring one of the Mamonde’s engine  SKUs, Hydrating Beauty Water. A flower cart displayed all 24 single SKUs of Mamonde including Lip Sleeping Mask that was just given the green light to be at all 1100+ ULTA stores across the US starting in Q3.

  At a lush floral throne, store managers were encouraged to snap selfies. In the afternoon, branded mini bouquets were handed out to spread the Mamonde love. ULTA emphasized our brand to all of the General Managers before the Brand Expo as a “must-see booth”. Not only did the General Managers show up at our booth, they also stressed that they had specifically traveled to nearby ULTA stores just to look at our end caps. Our ULTA Mamonde buyer, Paula Luwanja, raved about our booth saying, "Mamonde showed up to the 2018 General Managers Conference like it has been doing the show for years."