Sulwhasoo held a launch event at Hotel Shilla, Seoul on April 1 prior to the launch of its 4th generation global best & steady selling product, First Care Activating Serum. Attending the event were 130 Korean reporters and media from many countries that are within the reach of Sulwhasoo including Hong Kong, Taiwan, Thailand, Malaysia, Singapore and Indonesia, demonstrating the tremendous presence Sulwhasoo’s built up as a global beauty brand.

The event featured a Sulwhasoo Identity Center Tour around the Holistic Beauty Zone where the brand philosophy was showcased, as well as a tour of the First Care Activating Serum History Zone. This was then followed by a presentation of the new advanced First Care Activating Serum.

The closing remarks of the event were given by Yoo Jae-cheon from Luxury BU, with both Korean and global reporters won over by the brand and the product. The general consensus among reporters attending this event was that it was a great chance to feel and experience the benefits of the new 4th generation First Care Activating Serum and holistic beauty, which is Sulwhasoo’s brand philosophy to offer the beauty of harmony and balance. First Care Activating Serum has become a true best-seller, setting a string of new records as a single beauty product and we hope that it will be much loved by more people all around the world.