LANEIGE Water Sleeping Mask was launched on May 15 (Friday) in Vietnam, following its successful debuts in Taiwan, Malaysia and Singapore. 50 local celebs, bloggers, makeup artists and magazine reporters came to celebrate the launch of the Water Sleeping Mask at a special event hosted by the famous Vietnamese radio host, DJ Duyen.

The LANEIGE Water Sleeping Pack launch event in Vietnam featured three sections in total. In the first section, an expert in essential oils gave a demonstration on how to make the kind of fragrances and oils that promote sound sleep, with attendees able to follow along by making the oil together. In the second section, the features of new Water Sleeping Mask were presented through a comparison with the previous Water Sleeping Pack.

Celebrities attending the event remarked how the fragrance of the Water Sleeping Mask helps to ease away any tension in the mind and they noted that its texture is smooth, rather than sticky. Some were surprised that their skin felt moisturized for long after they had applied Water Sleeping Mask, even when just using a thin layer. Participants left such feedbacks on their social media, where their massive followings meant many fans replied like they would go to LANEIGE store to get Water Sleeping Mask right away and that their skin felt really great after using it.

In the last section, Cat Koh from the Premium Makeup Team came and carried through a makeup show introducing the latest makeup trends in Korea using LANEIGE BB Cushion and Two Tone Lip Bar. Attendees were particularly impressed with the Two Tone Lip Bar. We hope that Vietnamese customers take an interest in the new Water Sleeping Mask, as well as in the other makeup products of LANEIGE.