On August 7^th, LANEIGE participated in the highly coveted Sephora Store Leadership Conference in Las Vegas, Nevada. This exclusive event hosted Sephora Sales Directors from across the US, giving them an opportunity to experience and interact with 25 top beauty brands, selected out of the entire Sephora roster.

 Inspired by a slumber party theme to reinforce the brand’s leadership in the sleeping category, LANEIGE booth highlighted the three new flavors of the best-selling Lip Sleeping Mask – Vanilla, Grapefruit and Apple Lime (a top favorite!), samples of which were dispensed through an interactive gum ball machine. In addition, all attendees were encouraged to take photos with the Sleeping Beauty pillow bed and were treated to refreshing berry-flavored water to stay hydrated in the Las Vegas heat.

 LANEIGE US was delighted to be one of the selected skincare brands to be included in the Sephora Store Leadership Conference and enjoyed sharing the new Lip Sleeping Mask flavors with Sephora Store Leadership.