The ‘Two Tone Lip Bar Promotion(玩转绚色新年)’ branding effort by LANEIGE received the Bronze Prize in Innovation at the Top Digital 2017 in China. The Top Digital is a well-known event in China in the fields of technology, media and telecommunications (TMT) as well as brand communication, regularly holding an awards ceremony by inviting companies that conduct exemplary digital innovation activities.

 LANEIGE’s Two Tone Lip Bar Promotion consists of promoting brand awareness in conjunction with China’s famous social media app ‘in,’ through which the reviews for Two Tone Lip Bar ‘China Red’ and ‘China Yellow’ released during the Spring Festival in China were shared. LANEIGE won the bronze prize after an intense competition among other industry competitors, earning recognition for its PR strategy targeting Chinese consumers ranging between their teens to twenties for the last 2 years.

 We look forward to seeing your continued strong interest and support for LANEIGE, as we engage Chinese customers through the use of various digital marketing strategies.