LANEIGE broke records in its sales on Alibaba Tmall on China's Singles' Day, also known as China’s version of Black Friday in the US.

LANEIGE sold total 28,000 BB Cushion Gift Sets and 9 million Yuan worth of individual products. LANEIGE's incredible sales topped over 21 million Yuan within 12 hours of the event opening, grabbing media attention.

On Singles' Day as a whole, AMOREPACIFIC Group recorded sales of 125 million Yuan (51 million by LANEIGE, 41 million by innisfree, 17 million by Mamonde, 10 million by ETUDE HOUSE and 6.5 million by Ryo), with an uptick in year-on-year sales growth.

This strong result is testament to the strong and growing presence of AMOREPACIFIC Group relative to Korean rivals, Chinese brands and global luxury brands. We hope that the group becomes better loved by Chinese customers. Please, pass on your congratulations to AMOREPACIFIC Group for this success.