On Friday, June 24, LANEIGE opened LANEIGE Super Brand Mall Roadshop in Zhengda Plaza in Shanghai, China, on the very same day that its global event Beauty Road took place at Raffles City Shanghai.
Company officials including the president of AMOREPACIFIC China Charles Kao and brand model Song Hye-kyo came to celebrate the opening event for LANEIGE roadshop.

About 2,000 customers came and experienced Water Bank through the 3-day Beauty Road, with model Song Hye-kyo wowing the crowds with her good looks. Excitement built ahead of the live streaming of Beauty Road and makeup show, with customers sharing pictures of the event through Weibo, a Chinese social media site.
We'd like to ask for your support for LANEIGE as it gets much love from Chinese customers.