On July 13th, LANEIGE opened its new counter at Facesss(Ocean Terminal), Tsim Sha Tsui, Hong Kong. The spot is a strategic location featuring over 50 internationally famous skin care, make-up, body, hair and fragrance brands, in a landmark mall-Harbour City-frequented by trend-seeking young adults between the ages of 18 to 35. The aesthetic is youthful and modern, to cultivate the new Water Recipe brand story. Powerful images are featured in the skincare wall bay, and shelving displays have been specifically designed to integrate with new shopping habits to allow for self-service browsing. A make-up island showcases the full range of LANEIGE makeup products, inviting encourage customers to give everything a try. Another powerful addition that adds to the intimate shopping experience is a lifestyle gift corner at the new location.