On Monday, March 30, LANEIGE presented its new Collagen Drink in Singapore for the first time in ASEAN countries. LANEIGE Collagen Drink had been widely presented in Singapore after its successful release in Hong Kong and China, and it has received great attention from local customers as the brand’s first global inner beauty product.

Over 50 LANEIGE Club members and 10 local bloggers attended the LANEIGE "Drink to Shine" event, which took place at the Plaza Singapura Atrium. A researcher from the R&D Unit Beauty Food Research Team in Korea also attended the event to explain about the key ingredients and benefits of LANEIGE Collagen Drink. Dr. Michael Kim from the AEON Medical & Aesthetics Center was invited to provide professional views on collagen. This was followed by a Beauty Talk Show, for which SG popular blogger Cheryl Chio (www.beautifulbuns.wordpress.com) joined the event to share her views and information on the intake of collagen.

LANEIGE also opened a pop-up store from March 31 to April 5 to celebrate and publicize the release of its new product Collagen Drink. We look forward to seeing LANEIGE Collagen Drink make history as a remarkable inner beauty product in Singapore, following its success in Hong Kong and China.