LANEIGE, a global premium brand, recently held its Global Beauty Camp 2015, which ended on March 3 in great success.

LANEIGE's Global Beauty Camp 2015 is a global event that began in 2013. Celebrating its 3rd birthday this year, the camp showcased LANEIGE’s new product - Water Sleeping Mask - and lasted two days around a theme of “Sleeping Beauty in a Sleepless City.”

The camp featured a popular Beauty Class that taught participants about the secrets of skin that looked great the morning after a good night's sleep despite a hectic routine. There was also a Makeover Program at the camp which offered the experience of having a big makeover through the hands of LANEIGE makeup artists, with about 100 fans of LANEIGE including media from 9 countries around Asia in attendance.

Song Hye-kyo, the muse for LANEIGE, graced the Water Sleeping Mask Launching Dinner with her presence and dazzling beauty on the second day. She responded to questions about her own beauty knowhow that she has to travel overseas a lot. In her own words, she finds that applying LANEIGE Water Sleeping Mask in a thick layer is an easy, yet effective way of taking care of her skin while on the plane. And she also revealed her affection for the brand and said that she would give it to staff members who often work overnight.