A beauty store to test hundreds of makeup in front of an AR mirror and customize the perfect product for your skin after finding out everything without having to touch anything! This is not about the future. It's what you can experience among many things right in LANEIGE Flagship Store. Enjoy the futuristic beauty experience at the LANEIGE Flagship Store, which provides a total beauty solution with cutting-edge technology!

 Hundreds of thousands of tourists and shoppers pass by the heart of Myeongdong, Seoul, every day. This is where LANEIGE Flagship Store is located. Brilliant displays and colorful products capture your attention as you walk through the door, enjoying all kinds of beauty experiences you have never seen anywhere else.

 LANEIGE Flagship Store is a space for a total beauty solution to experience LANEIGE's 'Sparkling Beauty' concept that sets out a trendy lifestyle, and it was renovated last November after its first opening in 2011.

 The store provides an in-depth solution that's customized to each customer with various beauty tips, offering specialized counseling and a convenient shopping experience that allows customers to get to know the brand with their five senses in digital space.

 On the first floor, customers can test or buy all kinds of LANEIGE products from basic skincare to decorative makeup. The second floor features a self-makeup zone and a photo zone to offer a unique experience. On the third floor, there is a Sparkling Beauty Bar for customers to make customized makeup products for themselves. Each floor offers a variety of special experiences for customers.

 LANEIGE Flagship Store provides a special service so that customers can have access to more information when buying a product. With the Play LANEIGE service based on augmented reality (AR), customers can take a picture of the product with a camera and check all kinds of information of the product, as well as video clips and instructions of using it on a real-time basis. The self-makeup bar on the second floor has LANEIGE Magic Mirror that detects an approaching customer and shows a How-to video, allowing customers to learn how to apply the product as well as makeup know-how by testing makeup in front of the mirror.

 There is also a LANEIGE Meets Fashion Archive that presents the history of the LANEIGE Meets Fashion project, which has created a great sensation since 2014 with the collaboration of K-beauty leader LANEIGE and trendy K-fashion. Customers can take the products they purchased in a special package provided by the packaging service. There is a photo zone to take pictures with the bestselling products of LANEIGE, which are all the services offered by the flagship store in Myeongdong.

 Customers can make a customized lipstick My Two Tone Lip Bar and a moisturizing cream My Water Bank Cream and buy the perfect lipstick and moisturizing cream for their skin type.

 My Two Tone Lip Bar service diagnoses the skin tone through Beauty Mirror and suggests Cool Fresh, Cool Chic, Warm Lively and Warm Elegance looks based on cool and warm tones. If you choose the color you like, a lipstick is made on the spot. If you have difficulty choosing the color, you can select one from the ones recommended according to the four looks. You can choose different colors for the base and the inner lips for the lipstick, and also have a message engraved on the exterior of the product in the font you like.

 My Water Bank Cream service initially provides a self-test of skin concerns and habits, after which the oil-moisture condition in the skin is measured with lipid absorption tape and specialized equipment. You can make your own Water Bank Cream according to the oil-moisture balance, and also have it engraved in the font you like, just like My Two Tone Lip Bar. Customers must make a reservation for My Two Tone Lip Bar and My Water Bank Cream services and set up an appointment for the consultation (date and time), and it requires about 40 minutes for each product.

 LANEIGE Flagship Store Myeongdong offers such diverse services for customers to enjoy and participate in, beyond just serving as a makeup store. Visit LANEIGE Flagship Store to personally experience the kind of total beauty solution you won't find anywhere else.