LANEIGE Beauty Road was successfully held in Hong Kong from June 27 through July 3. More than 5,000 customers and 30 members of the mainstream media came to Beauty Road at Harbour City Ocean Terminal. The large turnout is testament to the abiding popularity of LANEIGE.

Customers experienced LANEIGE Water Bank and makeup products using Beauty Finder and Beauty Mirror and also took part in various other events held in the event hall, including a CSR Photo Zone and Vending Machine Game. An opening party for LANEIGE’s New SI Store in Harbour City Gateway Arcade held together with Beauty Road drew huge crowds.

Korean actress and brand model Lee Sung-kyung graced the event with her presence, taking part in interviews with local media and interacting with customers through live streaming via Facebook. There were in fact so many people at the event that Lee Sung-kyung was not able to go up to the stage due to safety concerns. We hope that the great success of LANEIGE Beauty Road in Hong Kong will continue across the remaining cities – Guangzhou, China and Toronto, Canada.