LANEIGE, a global brand by Amorepacific, to enter the UK and the Middle Eastern markets to accelerate its global business expansion.

LANEIGE officially entered the British luxury beauty multi-shop, SPACE NK at the end of April. SPACE NK is a distributor that sells luxury skincare, makeup, perfume, and haircare products. The company showcases carefully curated multinational beauty brands at the 72 stores it operates in England and Ireland, providing personalized customer service with a team of highly skilled and knowledgeable store staff.

Recently, there has been increasing interest in Korean beauty products in the UK. Prior to its official launch, LANEIGE had started introducing its products through prominent beauty-focused e-commerce platforms in the UK, including Cult Beauty, LOOK FANTASTIC, and Beauty Bay, which allowed the brand to gauge the interest of local customers. In line with its joining SPACE NK, LANEIGE plans to expand its customer reach within the UK market, focusing on globally renowned products like the Lip Sleeping Mask and Water Bank Blue Hyaluronic Cream.

Throughout the month of May, LANEIGE has been welcoming customers at a dedicated brand space in the SPACE NK store in central London (Kings Cross & Westfield). LANEIGE plans to enhance brand awareness locally by utilizing content featuring its brand ambassador Sydney Sweeney.

LANEIGE made its first entry into the Middle Eastern market as well. From this month, LANEIGE has been showcasing its flagship products in Sephora stores across four GCC member countries (Saudi Arabia, Kuwait, Qatar, and Bahrain) as well as the UAE. At the Sephora store in Dubai Mall, UAE, LANEIGE plans to unveil its newly launched products on large billboards in May to further increase brand awareness.

As of March this year, LANEIGE's products are being sold at over 1,370 Sephora stores in 18 countries, including the United States, Canada, Australia, and various countries in Europe, allowing the brand to reach global customers. Going forward, LANEIGE plans to actively explore new markets and strengthen its position as a global brand.