The final section of the pop-up store is the Goods Shop. Here, collaboration merchandise such as PVC beach bags, towels, and shampoo brushes are available for purchase. This space showcases the collaboration products and sodas inside actual beverage vending machines and refrigerators borrowed from Lotte Chilsung. By blocking external light and highlighting only the fridge and vending machine illumination, the display has been crafted to draw greater attention to the products.

Upon exiting the Goods Shop, visitors are treated to a refreshing soda from an outdoor beverage truck. The beverage truck, adorned with Chilsung Cider's green parasol and a large carbon acid graphic banner on the building's outer wall, mirrors the refreshing design elements of the pop-up store, capturing the attention of office workers and visitors in the Seongsu area.

Making its debut at Amore Seongsu, the LABO-H X Chilsung Cider pop-up store witnessed an average daily footfall of 710 visitors, amounting to 8,520—a record-setting number for any pop-up store at this location. Subsequently, the pop-up was featured at Olive Young in Gangnam and Amore Yongsan in June, and then at Amore Busan in July.

The pop-up store at Gangnam's Olive Young, which ran for the entire month of June, was on the third floor. However, despite its upper-level location, it boasted the highest visitor count compared to other pop-up stores operating across the first three floors during the same period. It even became a must-visit pop-up store for Olive Young's MD. Most heartening was the publication of over 60 organic blog posts filled with positive reviews from visitors of the pop-up store.

The LABO-H X Chilsung Cider collaboration was a long-term project with palpable synergy between the collaborating departments. Through this pop-up space, we hope the LABO-H brand becomes more familiar and endeared to a broader audience.