LANEIGE Beauty Road has met customers in Kuala Lumpur following the first event at the end of April in Seoul. The second Beauty Road held at the Centre Court, Mid Valley Megamall from May 2 to 8 was attended by many local customers who showed great interest in K-beauty. LANEIGE’s model Lee Sung-kyung joined the event to meet with local major media and customers.

There was a taster of how successful the event would be by the intense consumer interest online in the Beauty Road teaser released on social media. The event actually attracted an endless stream of customers with women taking photos and videos at the makeup demonstration, and then sharing them through SNS. The event appearance by LANEIGE model and actress Lee Sung-kyung was one of the highlights of Beauty Road and attracted many customers and shopping mall officials.

Through the second Beauty Road, LANEIGE has presented new Water Bank products and provided customers with the chance to experience its products. Following success in Kuala Lumpur, LANEIGE Beauty Road will continue its beautiful journey in other cities.