- Amplifying engagement with customers in Mexico’s premium skincare market via Sephora Mexico
- Laying groundwork for expansion into the fast-growing -Latin American beauty & personal care market

Amorepacific, Korea's most prominent beauty conglomerate, proudly announces the debut of its premium skincare brand, Laneige, in the beauty market in Mexico.

Laneige stands as a testament to Amorepacific's dedication to excellence, garnering international acclaim for its state-of-the-art technology across continents – from Asia and Europe to North America, the Middle East, and Australia / New Zealand. Recently, the brand achieved remarkable sales traction in North America mainly through Sephora and Amazon, with flagship offerings such as the Lip Sleeping Mask, Water Bank Blue Hyaluronic Cream Moisturizer, Cream Skin Toner & Moisturizer, and Water Sleeping Mask.

Jinpyo Lee, Chief Strategy Officer at Amorepacific Group shared that “Laneige resonates with trend-conscious consumers in Mexico, especially those in their 20s and 30 who are searching for the next premium skincare solutions.” Elaborating on the expansion strategy, he added, “Our alliance with Sephora Mexico underscores our commitment to fostering genuine connections with local clientele. By diligently attuning ourselves to the local market,we envision a methodical expansion in the Latin American beauty landscape, a sector poised to touch the 45-billion-dollar mark.”

On September 8th, local customers will have access to Laneige’s best-selling lineup of over 20 products through Sephora Mexico online. This premium range will also grace the shelves of 36 Sephora brick-and-mortar establishments across Mexico starting on September 22nd. Promotional activities for customers, including complimentary sample distributions will follow.

Amorepacific continues to chart stellar growth trajectories in North America. An impressive 105% surge in Q2 sales was impacted by a robust performance of household names including Sulwhasoo and Laneige. Laneige's recent initiatives, such as launching its first virtual store and an exclusive national pop-up bus tour in collaboration with sister brand Innisfree, have significantly elevated the customer journey. In parallel, Sulwhasoo was reinvigorated through a rebranding initiative, followed by a year-long partnership with The Metropolitan Museum of Art. Innisfree's ‘Daily UV Defense Sunscreen’ and ‘Green Tea Hyaluronic Acid’ line contributed noteworthy sale with their skyrocketing popularity amongst young consumers. As part of its growth blueprint, Amorepacific is committed to fostering synergistic partnerships with major multi-brand retailers and e-commerce channels, strengthening brand resonance, and ensuring sustained momentum in new markets through strategic endeavors such as its first foray into Mexico.

About Amorepacific
As Korea’s leading beauty company, Amorepacific is devoted to meeting the various lifestyles and needs of global consumers around the world: Asia, North America, Europe, Oceania and the Middle East. Amorepacific’s research hubs located around the world are dedicated to sustainable R&D that combine the best of natural Asian ingredients and advanced bio-technology. With its world-class products, Amorepacific is acclaimed for the innovative ways in which it is transforming global beauty trends.