The year 2018 has dawned.

 First, I would like to express my gratitude to all members of Amorepacific
contributing to making a more beautiful world with our very own Asian beauty
by fulfilling the given responsibility from all around the world.

 I extend my sincere wish to every member of Amorepacific
in our shared journey of beauty as Asian Beauty Creators.

May your New Year be filled with blessings and hope!

 Today we are gathered at the new headquarters.
It's the embodiment of what Amorepacific has created, the history of making the first and the best
with a strong drive and commitment in pursuit of the founder's noble vision
to contribute to humanity through beauty and health, despite all the difficulties.

 Now, we have returned home in Yongsan where our first headquarters and our history began.
Here, we will open a new chapter of our story in this new headquarters,
built upon the founder's legacy and dream of making Amorepacific a Great Brand Company.

 It will be the center that brings all Asian Beauty Creators together
to spread our very own, unique and original value to the world
and actively take part in the journey toward a Great Brand Company.

 With our combined and concrete efforts for practical action,
we will be able to make our dream of making a more beautiful world come true.

 Here are things that we as Asian Beauty Creators must do this year.
Let's act now to make a Great Brand Company.

 First, we must present things that are not only better than the existing ones,
but things that are innovative beyond everyone' expectation.

 High-quality products are not enough.
Our new innovative products should be able to impress customers.

 The development of Korea's first pomade made of botanical oils
led to the growth of the Korean beauty industry and,
with IOPE Retinol 2500, Sulwhasoo First Care Activating Serum EX and many other innovative products,
we were able to outrun global beauty giants.
Our innovative cushion compact has totally changed the way that women apply makeup.
We must now focus on developing another innovative product.
Strong drive and initiative will help us craft compelling innovation.

 In-depth study and analysis of customers and a market paradigm shift will enhance brand singularity.

 R&D, marketing, production, logistics, sales and every team of Amorepacific
must work together to anticipate the needs of customers
and delight them with a product that's beyond their expectations.

 In the end, it will allow us to strengthen our leadership in the skincare category
and achieve more aggressive growth in makeup, hair care and other next-generation growth categories.

 Second, we must create the most satisfying customer experience.

 We, Amorepacific, are not merely a cosmetic maker, but the creator of beauty and health for customers.
That's why our every action is customer-centric.

 Put customers at the center and take practical action, one by one.

 No matter how the world changes,
we must put the customer at the center of what we are doing and how we make decisions.
In particular, millennials are very responsive to trends and always keen about something new in customer experience as in everything else.
They actively share their experience and contents and, by doing so, change the trend of customer experience.

 To take the lead in the ever-changing world of customer experience, we must think outside the box.
Reorganize brands and channel strategies in tune with new retail changes.

 Make sure that customers are impressed by our brands, products and shops
through our omni-channel, mix of online and offline channels.

 Keep the customer-centric principle in mind and present an inimitable customer experience to customers.
We will then be able to make customers truly satisfied with our own beauty.

 Third, we must fully equip ourselves with digital and mobile technologies to take the lead in the digital age.

 Digital technology forms the backbone of innovative product and customer experience.
The digital environment presents new communication and sales channels.

 Advanced digital technology yields creative innovation
and data-driven development enriches the customer experience.

 Online communication enhances the in-store experience
and offline shopping satisfaction leads to greater online purchase intentions.

 Let's digitalize our infrastructure, competencies and the way we work.

 It is critical to integrate and systematize big data generated around customers and products,
and take on data-driven decision-making processes
at every level of business to improve our constitution for the better.

 Upgrade integrated online-offline business platform and extend customer contact points
through e-commerce and innovative, personalized customer services.

 These together will allow us to take the lead in the Fourth Industrial Revolution
based on digital and mobile technologies and bring changes into the world, ahead of our time.

 Great people make a Great Brand Company.

We all are Asian Beauty Creators devoted to making a more beautiful world with beauty that only we can create.

 We should push ourselves to take up a new challenge and create new beauty
to meet the increasing demand of the world for Asian beauty.

 Develop your core competencies and become a creative master.
When you turn into a creative master, we will be able to fly higher and go further to spread our Asian beauty
across the Americas, Middle East and India beyond the Pacific Ocean.

 Instead of wasting time doing nothing but hesitating, let's throw ourselves into adventure beyond our safe zone.
Though things do not work as we expected, continue to keep a positive attitude and communicate with each other.
It's always the combined effort of individuals that helps overcome difficulties.

 Now is the time to have a customer-centric approach at all levels of our tasks and take practical action, whether big or small,
to get through the challenges we face today.

 You all are an Asian Beauty Creator, and the leader to make innovation happen.
Take ownership in your work and have a passion to challenge yourself
and explore the wide world full of potential.
Let's go together on our journey toward a Great Brand Company.

 Please keep in mind our three business principles
– innovative product, customer-centric strategy and digital competence,
which together lead to greater result than the result of each, and take practical action, however small.
Act now.

 I wish the New Year brings you the gift of good health, happiness and beauty.

Thank you.

 A new year has come. After five years away, we are finally back home to Yongsan. 2018 will mark an important start for our next five years. A building is designed and constructed by humans, while the space we created changes the people in it. Today I'd like to talk about three things that we all must not forget as we begin a new chapter of our story in Yongsan.

 First, every line of our thought and action must begin and end with customers in mind. In other words, we must be customer-centric at all times. Creating innovative products and customer experience, transforming ourselves into a digitally-driven organization and everything else must move solely in one specific direction – customer satisfaction. Take practical action, however small and push it through; only by doing so will we become truly customer-centric.

 Second, we must dream big and fly high. Though we had a very humble beginning based in Korea, we grew into a giant Asian company in the beauty market. 20 years ago when we first stepped into the global market, international sales took less than 5% of our total sales. But, we now generate well over half of our revenue from the global market mostly Asian countries and foreign tourists. Though we have kept ourselves mostly in Korea, China, Japan and ASEAN countries, our potential has put us among the world's top 10 beauty companies. Top five global beauty companies, however, are expanding their business into at least 30 countries and up to 70 to 80 countries. It's our new goal to step up our global expansion and go into 30 countries across the world. This goal toward the Pacific Ocean will be called "Dream Big." Beyond the Pacific Ocean, there are the world's largest markets like the U.S. and Canada, and Australia will be our ultimate goal.

 And our journey of going beyond China and Southeast Asia will be called "Fly High." Fly high and head to India, Middle East and Russia. It will require in-depth study of customers, product development, HR development, precise forecast of demand, and efficient planning and supply management. So far, we have taken full advantage of geographical proximity and cultural ties to China, Japan and ASEAN countries, which made it relatively easy to predict and plan supply and demand. This has helped drive our growth. But, things are changing. Our new target countries beyond the Pacific Ocean are far away. They are in different time zones and there are cultural differences. The same goes for India and Middle East in the Indian Ocean and Russia to the north. A truly global company means being thoroughly prepared for the unpredictable.

 Third, we must create a future-oriented workplace and raise leaders to build a future together. We are set to create a great workplace in which you can trust your leaders, take pride in what you do and have fun working with each other. Certainly, we have done great things, but it's time to give a careful look at it and take it to a higher level. Great workplace makes a great leader with trustworthiness, a high level of intelligence, passion and an adventurous attitude. It's one of our priorities to develop great leaders being able to understand and support others with empathy and compassion, which can lead to teamwork.

 As we have always been, we will be Asian Beauty Creators to make a more beautiful world. Be a great leader and join our journey of becoming a Great Brand Company. This is the year of our new beginning and, here at our new headquarters in Yongsan, we will put customers first and make sure that our every action is customer-centric. Dream big, dream hard. Have a vision of going into a big world beyond the Pacific Ocean. Have trust and confidence in each other and we will go far. Let's not forget our goal, mission and three things I've shared with you today. I wish you all the best in 2018; may it be a year filled with joy and good health.
Thank you.