2021.01.08
January. CEO Message
Dear Amorepacific members, it is now the year 2021.
Above all, I would like to give my heartfelt thanks to all of you for your dedicated effort toward making A More Beautiful and healthier world amid the ongoing COVID-19 pandemic.
May the year 2021 be filled with brightness and hope. Happy new year to everyone!
May the year 2021 be filled with brightness and hope. Happy new year to everyone!
My proudest Amorepacific members
We are going through a massive shift of an unprecedented scale.
A technological revolution is changing our world.
Knowledge, ideas and perspectives toward the environment and society are evolving.
This wave of change is also coming into our work and is infiltrating every aspect of our lives.
That means it is time to change the way in which we see our customers and retail.
The future of business is in the hands of the customers.
We must go back to our primary principle, Customer First.
We need to understand how customers are changing, and anticipate their future needs.
If customers no longer want the things we have been doing, then we must change it.
A technological revolution is changing our world.
Knowledge, ideas and perspectives toward the environment and society are evolving.
This wave of change is also coming into our work and is infiltrating every aspect of our lives.
That means it is time to change the way in which we see our customers and retail.
The future of business is in the hands of the customers.
We must go back to our primary principle, Customer First.
We need to understand how customers are changing, and anticipate their future needs.
If customers no longer want the things we have been doing, then we must change it.
Dear Amorepacific members
What is most important now is that we study our customers and accordingly take action to get closer to them.
First, we must focus on building a strong and attractive brand.
Every brand must deliver its unique value and at the same time, capture the spirit of the times.
Accordingly, develop engine products and strengthen your presence as a strong, unsurpassed, differentiated brand.
Second, accelerate the digital transformation.
Understand the appropriate way of communicating in the digital age and put it into action.
Communicate with your customers in a timely fashion through content optimized for each platform and make sales.
Thoroughly re-examine the way we work, and gain the competitive edge in the digital age.
Lastly, we must renovate our business structure for profitable growth.
Trim unnecessary expenses and inefficiency, both seen and unseen, and improve profit performance.
In addition, Improve offline retail operation.
Offline shops will not go extinct but a shop that fails to change itself with the trend will disappear.
Build a business model where different types of shops take different roles, for example directly-managed shops deliver customer experience and franchisees manage customers.
This will help to ensure our further growth and greater success.
In doing these things - building a strong brand, accelerating digital transformation, and renovating the business structure - we must take initiative and have an active attitude.
Think and go ahead of everyone else.
Remember that foresight, initiative, and preemptive action are the keys to winning the hearts of customers and moving forward at a more rapid pace.
Sometimes though, we are put to the test by success in the disguise of failure.
Even though we may be going in the right direction, we can still face unexpected challenges and obstacles, and fail.
This is, however, a false failure.
Don't give up and keep moving forward until this failure is turned into success.
First, we must focus on building a strong and attractive brand.
Every brand must deliver its unique value and at the same time, capture the spirit of the times.
Accordingly, develop engine products and strengthen your presence as a strong, unsurpassed, differentiated brand.
Second, accelerate the digital transformation.
Understand the appropriate way of communicating in the digital age and put it into action.
Communicate with your customers in a timely fashion through content optimized for each platform and make sales.
Thoroughly re-examine the way we work, and gain the competitive edge in the digital age.
Lastly, we must renovate our business structure for profitable growth.
Trim unnecessary expenses and inefficiency, both seen and unseen, and improve profit performance.
In addition, Improve offline retail operation.
Offline shops will not go extinct but a shop that fails to change itself with the trend will disappear.
Build a business model where different types of shops take different roles, for example directly-managed shops deliver customer experience and franchisees manage customers.
This will help to ensure our further growth and greater success.
In doing these things - building a strong brand, accelerating digital transformation, and renovating the business structure - we must take initiative and have an active attitude.
Think and go ahead of everyone else.
Remember that foresight, initiative, and preemptive action are the keys to winning the hearts of customers and moving forward at a more rapid pace.
Sometimes though, we are put to the test by success in the disguise of failure.
Even though we may be going in the right direction, we can still face unexpected challenges and obstacles, and fail.
This is, however, a false failure.
Don't give up and keep moving forward until this failure is turned into success.
Dear Amorepacific members
Things change with time, but the desire for beauty and health remains the same.
Once COVID-19 vaccines and treatments are developed, the pandemic will end.
Markets and consumption will bounce back and customers will seek out brands and products that they can trust.
Our future depends on what we do right now.
If we prepare for the post COVID-19 world on the basis of the customer trust we have built up for years, we will be able to grasp the opportunity that comes our way.
Full support will be provided at the company level to help you enrich your ability and find happiness and a sense of achievement at work to see all of your effort coming to fruition.
With a sense of responsibility for the coming era, Amorepacific will share the fruit of these efforts with everyone and once again, take on the challenge to build a more valuable business ecosystem for the betterment of customers, stake holders and society.
The courage we need right now comes from the willingness to push our boundaries and the belief that we can overcome hardships of any kind.
Let us pave our way forward for the future with the foresight and initiative of Asian Beauty Creator and with the courage of Team AMORE.
The year 2021 will be ours, Winning Together.
Thank you.
Once COVID-19 vaccines and treatments are developed, the pandemic will end.
Markets and consumption will bounce back and customers will seek out brands and products that they can trust.
Our future depends on what we do right now.
If we prepare for the post COVID-19 world on the basis of the customer trust we have built up for years, we will be able to grasp the opportunity that comes our way.
Full support will be provided at the company level to help you enrich your ability and find happiness and a sense of achievement at work to see all of your effort coming to fruition.
With a sense of responsibility for the coming era, Amorepacific will share the fruit of these efforts with everyone and once again, take on the challenge to build a more valuable business ecosystem for the betterment of customers, stake holders and society.
The courage we need right now comes from the willingness to push our boundaries and the belief that we can overcome hardships of any kind.
Let us pave our way forward for the future with the foresight and initiative of Asian Beauty Creator and with the courage of Team AMORE.
The year 2021 will be ours, Winning Together.
Thank you.
