IOPE held a press event at the Today Art Museum (今日美术馆) in Beijing, China on May 13 to celebrate its debut in the Chinese market. Attending the event were 80 members of the local media, including Elle and Bazzar. With celebrities turning out on the day to express their interest in IOPE, the brand introduced itself and its main products (BIO ESSENCE, AIR CUSHION, SUPER VITAL CREAM). Attendees were able to see a Skin Test by GENIUS (advisory group of dermatologists and professors), which is one of the differentiating points of IOPE, as well as enjoying a Makeup Show by the Premium Makeup Team, which helped IOPE to mark its presence as a high-functional premium cosmetic brand.

At the gala dinner, AMOREPACIFIC China President Charles Kao and celebrities such as IOPE model Ko So-young and a Chinese actor Julian Cheung delivered a congratulatory message. There was also a Korean-Chinese GENIUS launch ceremony to celebrate ongoing joint research on the skin of Asian women. Attendees commented that they were glad to take part in the launch of IOPE in the Chinese market, with the brand’s growing popularity in China seen as fitting for the creator of a new category called the cushion. Attendees also expressed their high-expectations for the high-quality products of IOPE.

IOPE’s move into China comes in the wake of its strategic assessment of the market as the key gateway for it to gain traction globally, particularly given the increasing demand in China of high-functional products and the continuing segmented customer needs. IOPE now plans to deliver bio ingredients and technologies by building on the success of AMOREPACIFIC in China. By riding on its success in the Korean functional cosmetic market, IOPE plans to accomplish the vision of becoming the No.1 global bio functional cosmetic brand. IOPE will open its first store in Hanguang (汉光) Department Store in Beijing, China on June 12 and its second store in Jiuguang (久光) Department Store in Shanghai, China later the same month.

We'd like to ask you for your interest and support of IOPE going global, starting with China.