innisfree Korea donated KRW 50 million (USD 42,000) collected through the ‘Green Christmas’ campaign to the international NGO, Save the Children, as part of the Keep the Playground campaign. The Keep the Playground campaign is designed by Save the Children to restore the rights of children to play with their friends in a world where they do not have enough space or friends to play with. The funds donated by innisfree will be used to build a playground in rural areas around Korea. 

Marking the 6th anniversary this year, innisfree Green Christmas campaign is the main campaign of the brand, aiming to share love with underprivileged people around us through donations and help everyone have a very Merry Christmas. innisfree Korea has introduced the “DIY-concept” Green Christmas Kit to allow customers to easily and pleasantly take part in the donation drive. Anyone can take part in the campaign: simply purchase a DIY Kit, a portion of which is automatically donated.

"This donation is significant in the sense that it was collected through heartwarming interest and love from our customers. innisfree will continue to give a warm helping hand," said innisfree CEO Ahn Sae-hong.