innisfree took the first steps towards capturing local customers and tourists with the opening of its first store in Macau on July 9. innisfree’s first store in Macau is in fact its 10th store in the Hong Kong area. Located in Senado Square, a key business district in downtown Macau, the new store is designed to help expand business coverage and enhance the market presence of innisfree. Though the store is only 33.06m2 wide, it is enough to embody the concept unique to innisfree with optimized interior and MD.

For the launch event, which ran to July 12 from the day the store opened, local customers flocked into the store and showed great interest and hopes for innisfree. Many said that they were glad to finally have an innisfree store in Macau and were pleased to be able to access innisfree’s reasonable prices and high-quality products, while also enjoying the brand’s eco-friendly image. Thanks to customer’s tremendous support, the store was able to record sales of more than KRW 80 million during the launch event.

The successful opening of innisfree’s first store in Macau – the main tourist destination for Hong Kong – is an important milestone in the story of innisfree’s growth in the market. We hope that innisfree can become the leading roadside shop in Macau, Hong Kong.